Wild Cosmetics
Chief Marketing Officer
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About Us:
Hi there 👋 We’re Wild. We’re on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, and lip balm – and we’ve only just started. We launched in 2020 and as a high-growth company, we’re already one of Europe’s fastest-growing start-ups 🚀
About the Role
As the Chief Marketing Officer at Wild, you will be the strategic powerhouse and cultural anchor driving our next phase of global hyper-growth. This is a truly holistic leadership role. You will own the global D2C engine, bridge the gap between digital and retail ecosystems, and mastermind the brand identity that resonates across the UK, US, EU, and Australia.
You aren't just managing marketing spend; you are setting overall business goals, planning the future product and partnership roadmap, and leading a high-performing, passionate team to deliver exceptional results year after year.
🚀What you'll do:
1. Strategic Growth & Global Expansion
- Omnichannel Integration: Lead the global D2C strategy, ensuring seamless synergy with our retail channels to maximise brand visibility and commercial opportunities across all touchpoints.
- International Scale: Own and scale Wild’s footprint across core global markets, with a dedicated focus on driving penetration and localised relevance in the UK, US, EU, and AUS.
- Goal Setting: Define and execute overall marketing targets, commercial business goals, and P&L accountability.
2. Cross-Functional Team Leadership
Directly lead, mentor, and inspire a multi-disciplinary team spanning six core pillars:
- Performance Marketing: Oversee the deployment of 8-figure advertising budgets across a wide spectrum of channels, mastering a true full-funnel approach.
- Influencer Marketing: Manage a high-performing, best-in-class influencer team, constantly evolving the strategy to stay ahead of an ever-changing market landscape.
- Brand: Defining the voice, story, and market positioning across all global territories.
- E-commerce: Driving conversion, optimising the digital storefront, and maximising customer lifetime value.
- CRM: Cultivating customer retention, brand loyalty, and recurring community engagement.
- Creative: Guiding the visual identity, campaign design, and overall content engine of the brand.
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3. Full-Funnel & Media Execution
Drive a sophisticated media mix that balances large-scale TV brand campaigns to capture mass-market awareness with high-performance digital acquisition campaigns that drive efficient, immediate conversion.
4. E-commerce Strategy & CRO (Conversion Rate Optimisation)
While you won't need to be deeply technical or manage tech agencies directly (this is handled by your E-commerce team), you will possess a strong commercial understanding of digital product management.
Champion the bridge between marketing and E-commerce, ensuring a flawless customer journey via high-converting landing pages, robust CRO strategies, and optimal user experiences.
5. Brand Innovation & Partnerships
Orchestrate the future roadmap for major product launches, high-profile collaborations, and strategic brand partnerships that cut through cultural noise and drive massive brand equity.
6. Cultural & People Leadership
Act as a cultural leader for the broader business—fostering a healthy, collaborative, and happy workforce.
Maintain a high-performance culture that balances mental well-being with an ambitious drive to hit high-growth targets.
⚡️Who you are:
- The Balanced Generalist: You sit comfortably at the intersection of magic and logic. You have a razor-sharp eye for creative branding, but you live and breathe commercial metrics and ROI.
- Heavyweight Scale Experience: You have a proven track record of managing 8-figure budgets and scaling an international D2C brand across the US, UK, and Europe.
- Full-Funnel Expertise: You are equally comfortable signing off on a major TV commercial production as you are diving into the attribution models of a paid social campaign.
- A Natural Coach: You have a track record of managing diverse teams. You know how to get the best out of an analytical performance marketer, a visionary creative director, and a fast-paced influencer team.
- High EQ: You lead with empathy. You understand that exceptional, year-after-year results are only possible when a team feels supported, valued, and energised.
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⚡️What you’ll get from us:
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- Enhanced maternity, paternity & adoption leave
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Ready to become a Wild thing?!
At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply!
If we can make any adjustments to help you to perform your best in the process, please let us know!
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