Flicknmix Ltd
Chief Marketing Officer (Mandarin speaking)
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Head of Marketing – Chief Marketing Officer (CMO)
Location: UK/Europe | Hybrid or Full-time
NOTE: Fluency in Mandarin is required for this role.
About Zymix
Zymix is the definitive lifestyle ecosystem for the digital generation—bridging the gap between social connection and real-world experience. Transcending the "Super App" model, Zymix combines hyper-social interaction with a seamless service layer, empowering global youth to integrate diverse services—beyond social networking—discover AI-curated experiences, and unlock essential utilities in one unified platform. We redefine the platform economy by prioritising authenticity, community, and friction-free living.
About the Role
We are seeking a visionary, data-driven Chief Marketing Officer (CMO) to architect the global growth engine of our "Super App". As an executive leader, you will own full marketing P&L, transforming complex service offerings into a scalable, high-growth user journey.
Responsibilities include defining the brand narrative from the outset, driving mass adoption, and positioning the app as a household name across the UK and Europe. The ideal candidate has a proven track record in scaling tech platforms, understanding multi-vertical retention psychology, and excelling at the intersection of creative strategy and rigorous analytics.
Key Responsibilities
🔍 Market Strategy & Product Positioning
- Conduct deep-dive analysis of UK/European social media landscapes, competitive sets, and local user behaviors.
- Define unique product positioning and core value propositions for diverse European demographics.
- Partner directly with the CEO and Product Head to align on strategic roadmaps for cold-start launches, growth acceleration, and scaling phases.
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🚀 Growth Engineering & User Acquisition
- Design and implement a comprehensive user growth framework from the ground up.
- Develop robust seed user acquisition strategies and viral referral loops.
- Implement data-driven retention, engagement, and win-back campaigns.
- Run systematic growth experiments to optimise performance across the full user acquisition & retention funnel.
- Own core performance metrics, including:
- DAU/MAU (Daily/Monthly Active Users)
- Retention rates
- Viral coefficients
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
🎨 Brand Identity & Communications
- Build the brand from scratch, establishing:
- Visual identity (logo, aesthetic)
- Tone of voice & core narrative
- High-level PR/media relations strategy
- Content strategy (organic + paid)
- Strategic brand partnerships
- Execute phased communication plans designed to:
- Transition from early trust-building to mass-market mindshare.
- Amplify brand recognition through targeted campaigns.
🏢 Organisational Leadership
- Recruit and lead a world-class international marketing team covering:
- Growth marketing
- Brand strategy
- Content & creative
- PR & public relations
- Establish clear KPIs and performance-driven incentives to fuel high execution.
- Foster a data-centric, high-execution culture.
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🔄 Cross-Functional Collaboration
- Work in lockstep with Product, Engineering, and Operations teams to ensure market insights drive product development.
- Serve as the "voice of the user"—translating market intelligence into actionable business decisions.
About You
📌 Essential
- 10+ years in digital/mobile marketing, with a strong track record in growth-driven campaigns.
- Proven experience in 0-to-1 scaleups or high-growth expansion into the UK, Europe, or North America.
- Deep, systematic understanding of growth mechanics in social, IM, or community platforms.
- Mature data skills, able to use metrics to drive strategic decisions.
🔥 Preferred
- Prior experience with social, instant messaging (IM), or community-driven platforms.
- Thrives in fast-paced startup or early-stage environments.
- Skilled in leading cross-cultural, dispersed teams.
Why Join Zymix?
📝 Build a category-defining Western social platform for UK/European Gen-Z, from Day 1. 💰 Competitive salary (DOE) + generous benefits package:
- Private healthcare (AXA PARTNERS) from Day 1, including:
- Group income protection
- Group life cover 🏙️ Vibrant Soho office with:
- Free breakfast & afternoon snacks
- Fun team dinners, happy hours, and office socials 🚀 Opportunity to shape the future of digital living.
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