Gravitas Recruitment Group (Global) Ltd
Chief Marketing Officer
Manchester
Posted 1 day ago
How your CV stacks up
1Upload CV
2Analyse CV
3Improve CV
Upload your CV to see how well it fits this job role
?%
Chief Marketing Officer
Chief Marketing Officer (CMO), Manchester, UK
Report to: CEO
Role Overview:
As a core C-suite executive, you will take full ownership of the group’s global overseas brand marketing, marketing infrastructure development, full-funnel growth, and international brand expansion. You will formulate end-to-end global marketing strategies, with full accountability for brand awareness, market share, marketing performance, and revenue growth.
You will build a standardised, scaleable global marketing framework to fuel sustained rapid growth of our international business.
Key Responsibilities:
Global Marketing Strategy & System Development
- Formulate mid-to-long term global marketing and brand strategies tailored to our core markets including Europe, the Middle East, and beyond.
- Establish robust standardised workflows, content pipelines, and advertising frameworks to enable refined, scaleable marketing operations and support long-term business expansion.
Global Brand Building & Localised Marketing
- Lead full brand positioning, brand identity upgrade, brand storytelling, and global IP development.
- Design region-specific localised marketing campaigns aligned with local cultures, consumer behaviours, and regulatory frameworks to boost regional brand penetration, reputation, and recognition, and build differentiated competitive advantages.
Omnichannel Traffic Ecosystem & Growth Management
- Oversee all international marketing channels: social media ecosystems, KOL/KOC partnerships, content marketing, digital ad campaigns, offline channel promotions, and trade show activities.
- Manage the full traffic life cycle including lead generation, refined operation, user retention, and conversion.
- Continuously optimise advertising models to reduce customer acquisition costs and lift conversion & repeat purchase rates.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Strategy Execution & Performance Delivery
- Break down global and regional marketing KPIs against annual business targets and roll out annual, quarterly, and monthly execution roadmaps.
- Conduct regular data reviews of campaign performance and market feedback to iterate marketing tactics, ensuring all revenue and growth targets are fully achieved.
Marketing Budget & Resource Management
- Own the full marketing budget planning, allocation, control, and post-campaign review to maximize ROI.
- Consolidate global media, influencer, and channel resources, build stable long-term external partnerships, and optimise the return of all marketing investments.
Marketing Team Building & Leadership
- Recruit, structure, and lead a cross-functional global marketing team covering brand, ads, content, social media, channel, and event divisions.
- Implement performance appraisal and talent development systems to elevate team expertise, efficiency, and execution capability.
Market Intelligence & Industry Iteration
- Monitor global industry trends, competitor movements, regional regulatory updates, and shifting consumer demands, and deliver actionable market analysis reports.
- Rapidly adjust brand and marketing strategies to align with evolving overseas market landscapes and build sustainable growth moats.
Requirements:
Professional Experience
- 8+ years end-to-end experience in cross-border & global brand marketing, with a minimum of 3 years senior leadership experience as CMO or Marketing Director.
- Proven track record of building international marketing systems from scratch, launching global brands, and scaling overseas revenue; experience with well-established consumer cross-border brands is highly preferred.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Core Competencies
- Expertise in international brand development, omnichannel digital advertising, social media operation, and influencer marketing with strong localisation capabilities.
- Outstanding strategic planning, execution, data analysis, and cost-control skills, with a proven ability to design global marketing roadmaps and deliver measurable results through team leadership.
Market Insight
- Deep familiarity with European, Middle Eastern, and other major international markets, including local consumer preferences, platform algorithms, and industry compliance rules.
- Expertise in balanced brand building & performance marketing, capable of designing differentiated regional strategies to mitigate market risks and boost brand penetration.
Soft Skills & Mindset
- Strong commercial acumen, holistic business perspective, and results-driven mentality with sharp sensitivity to brand performance, traffic, conversion, and revenue.
- Excellent team leadership, cross-department coordination, resource negotiation, and stress tolerance, able to thrive within a fast-growing scaling enterprise.
Education & Language
- Bachelor’s degree or above.
- Native English speaker.
- Able to independently deliver all marketing and business communications in fluent native English, with intimate knowledge of European and Western consumer markets.
Trusted by 25,000+ job seekers
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Global Marketing Strategy
Brand Building
Omnichannel Marketing
Traffic Management
Performance Delivery
Budget Management
Team Leadership
Market Intelligence
Data Analysis
Consumer Insights
Localization
Digital Advertising
Social Media
Influencer Marketing
Cross-Functional Coordination
Strategic Planning