Bauer Media Outdoor UK
Client Lead, Retail & Telecoms
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Client Lead, Retail & Telecoms
Client Lead (Retail Category) – Bauer Media Outdoor
Bauer Media Outdoor (BMO) is one of the UK's leading Out-of-Home (OOH) media owners and infrastructure companies, with over 33,000 advertising sites across its portfolio. Our diverse team of 600+ professionals operates across 14 locations, delivering some of the most impactful advertising campaigns in the UK.
We stand by Platform for Brands and Platform for Good, transforming our estate and practices to build a sustainable business. Our mission is to provide ad-funded social infrastructure, digital innovation, and proactive societal benefits for public, partners, and advertiser stakeholders—while ensuring more impact for advertisers, value for communities, and reduced environmental impact.
About the Role
We are seeking an exceptional media professional and Retail category expert to join our Client Partnership team as a Client Lead. In this role, you will shape and drive strategic and commercial engagement for the Retail sector, working closely with senior clients and agency partners to grow revenue, unlock commercial opportunities, and elevate BMO’s reputation.
You will act as the strategic voice for Retail Media, delivering insight-led, market-leading solutions that showcase the unique power of OOH in driving measurable business outcomes for retailers.
Key Responsibilities
Strategy & Growth
- Define and lead BMO’s Retail category strategy, identifying emerging trends, opportunities, and challenges
- Convert insights into actionable commercial solutions to drive revenue growth
- Develop market-leading, data-informed strategies that prove OOH’s impact across retail marketing objectives
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Client Leadership
- Build and grow relationships with high-profile retail advertisers (e.g., lager, FMCG, fashion, grocers, department stores)
- Create bespoke account plans tailored to each client’s goals
- Deliver immersive Playground sessions/workshops to align strategy with creative and activation plans
Commercial Delivery
- Lead major pitches and competitive tenders for Retail Media
- Collaborate with BMO’s Audio & Publishing teams to explore multi-platform opportunities
- Ensure alignment between client needs, commercial opportunities, and BMO’s capabilities
Thought Leadership
- Position BMO as a trusted advisor for Retail Media
- Speak and promote BMO’s insights, campaigns, and innovations at external events and client engagement platforms
Operational Excellence
- Maintain and optimise BMO’s Salesforce CRM for Retail accounts
Your Profile
To excel in this role, you will have:
- Deep Retail sector expertise, ideally with knowledge of Retail Media
- Established relationships with major retail brands and agency partners
- Extensive media experience (agency, media owner, or client-side) with a proven track record of driving commercial outcomes
- Strong ability to influence media planning and unlock new accounts
- A big-picture thinker who can bridge strategic insight and execution
- ** Exceptional written/verbal communication and presentation skills**
- A commercially driven mindset, with a focus on measurable ROI and business growth
- Ability to collaborate effectively across internal teams and external partners
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What We Offer
Joining Bauer Media Outdoor means becoming part of a dynamic, family-owned business that entertains and serves 200 million people worldwide. You’ll contribute to great work in a collaborative, diverse, and inclusive culture.
Key Benefits:
- Competitive salary, plus a quarterly performance incentive scheme
- Flexible working model (3 in-office days, 2 hybrid/home working)
- 25 days annual leave + bank holidays
- 2 days paid volunteering a year
- Company pension scheme (membership at 5% or 8%)
- Healthcare Cash Plan
- Life Insurance and Income Protection Scheme
- Cycle to Work Scheme
- Travel/Season Ticket Loans
- Exclusive partner discounts (100s of brands)
Our Commitment to Inclusion
At BMO, we foster a fair, respectful, and inclusive workplace, where diversity is celebrated. We actively support reasonable accommodations for candidates and employees.
If you are passionate about shaping the future of Out-of-Home media and driving retail innovation with OOH, we’d love to hear from you!
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