Axiom Hospitality
Cluster Sales Manager
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Cluster Sales Manager
Lifestyle Sales Manager – Residences and Entertainment
About the Role
We're searching for a Lifestyle Sales Manager to drive revenue across premium segments—including residences, suites, and entertainment—for two innovative luxury hotels under the Axiom Hospitality brand: Middle Eight and The Guardsman.
Middle Eight, an 180-room luxury lifestyle hotel in Covent Garden, offers a holistic guest experience that evolves throughout the day—fiddle spaces that engage communities and foster belonging. Meanwhile, The Guardsman, a 59-room luxury hotel in St. James’s, boasts a home-from-home ambiance with a relaxed yet stylish British charm, complemented by a club-like atmosphere and traditional quirkiness.
This role will blending commercial acumen with a passionate understanding of lifestyle hospitality. You’ll develop strategic partnerships, capitalise on high-value sales opportunities, and position both brands as must-visit destinations for indulgent experience-led stays.
Key Responsibilities
Sales Strategy & Revenue Generation
- Develop and execute a targeted sales strategy for residences, suites, and entertainment segments
- Drive revenue growth through proactive client outreach, account-driven sales activity, and new business generation
- Identify entertainment industry opportunities (production companies, talent agencies, promoters, touring actors)
- Optimise occupancy rates and premium pricing across residue and suite inventory
Account Management & Partnership Building
- Cultivate deep relationships with high-value clients, agencies and bookers in the lifestyle and entertainment sectors
- Serve as the primary contact for offering clients, ensuring repeat business and loyalty
- Develop strategic partnerships that boost brand visibility and generate incremental sales
- Maintain an extensive network within relevant industries, aligning with the hotels’ positioning
Commercial & Revenue-Driven Execution
- Negotiate rates and contracts in line with hotel pricing strategy and commercial guidelines
- Collaborate with Revenue and Reservations teams to optimise pricing, availability, and yield
- Identify upsell opportunities—bedrooms, events spaces, enhanced packages (F&B/retail/leisure services)
- Align and execute a commercial sales strategy that delivers against hotel objectives
Business Development
- Proactively source and convert new business opportunities aligned with both hotels' premium positioning
- Engage with industry events, networking functions, and client meetings to enhance brand presence
- Identify emerging trends within lifestyle hospitality and entertainment sectors
- Grow pan-British / luxury retail deals, exploring vendor F&B partnerships
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Cross-Team Alignment & Collaboration
- Work closely with Revenue, Marketing, and Operations to sync short-term sales goals with broader business priorities
- Partner in campaign, promotion and package development to target premium guests
- Ensure seamless booking handover with reservations and F&B sales teams, delivering flawless client experience
Market Intelligence & Reporting
- Monitor competitor activity within luxury hospitality, tracking market trends affecting demand and pricing
- Meet approved KPIs while leveraging predictive analytics to optimise sales mix and revenue strategy
- Track performance against targets via CRM system (Monday.com) and prepare compelling commercial reports
- Prepare weekly briefs, contributing to senior leadership decision-making
Essential Qualifications
Required
✔ 2+ years’ experience in hospitality sales, hotels, or customer-facing commercial roles ✔ Demonstrated ability to proactively generate new business, building long-term client relationships ✔ Clear, confident negotiation, communication and presentation skills ✔ Proven ability to identify and pursue commercial opportunities ✔ Competence in CRM systems and Excel, with data-driven decision-making experience
Desirable
£ £ 3+ years in a sales leadership role, preferably within hospitality or premium resort segments £ £ Bachelor’s degree in hospitality, business, management, or related field (MBA preferred) £ £ Wit evidenced repositioning/launch success in high-end properties £ £ Pre-established industry contacts in travel, corporate or luxury event planning
Location & Requirements
Location
- Office-based with prioritised on-site presence at Middle Eight and The Guardsman hotels
Requirements
🔹 Eligibility to work in the UK (evidence of status required prior to employment)
Daily Life: Unlock Your Powers
No two days are ever the same. Depending on context, you may be: 🏢 Market-leading client-facing sales calls, discussing tailored agreements in our new luxury hotels �ighters; Hosting VIP guests for senior extensions—summer luxury stays and premium residential letting 📊 Optimising your quota especially in long-term holiday marketplaces: off-peak package offers & partnerships 🐦 Exchanging ideas & data points outside of direct desk time with senior executives 🤝 Meeting in-person with agencies, corporate travellers or beauty media 📈 Driving demand-side targeted campaigns using platforms like Montara or Wadepath 🎉 Even backing live events in three rooms of London’s best location
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Why Axiom Hospitality?
Hard Benefits & Career Growth
- Hotel discounts: Colleague rates across the entire Axiom Hospitality portfolio, up to 50% discount on F&B
- Flexible schedules with holidays starting at 28 days, increasing yearly to 33 days (including public holidays)
- Discounts across retail, restaurants, and entertainment via our benefits & rewards portal
- Use of employee benefits portal: personalised wellness solutions 💎 ** стороны** – financial wellbeing platform Wagestream, offering instant access to your pay as soon as it’s earned and.
Career Progression:
Axiom prioritises growth and development! Our hospitality group inspires fresh training opportunities and promotions within fast-growing teams.
Inspiring Values
At Axiom, we embrace diversity in all forms, and we genuinely believe that our company’s growth is enriched by differing perspectives. Covered by our diversity and inclusion strategy, we don’t just support employees—we consistently highlight opportunities, whether landed or mobility-led.
Beyond Our Brick-and-Mortar
Axiom is taking bold steps toward sustainability. Our efforts include: 🌍 Set standards through internationally recognised eco-label certification 🌳 We actively reduce waste, water, and carbon footprint across our hotels 🤝 Tech-powered initiatives, like electrostatic hand sanitizer stations, to maximise efficiencies 🔄 Bespoke partnerships, where possible, to support green innovation initiatives.
Mission Impossible: Club-Level Culture
Our diverse team supports over 160 unique communities and groups, central to our living company mission. We advocate constant enrichment through learning, guided by our values of respect, risk-taking, collaboration and universal belief in kind leadership.
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