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Commercial Director

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Luxury Country House Hotel
Wiltshire, SN15 3QQ
Full Time. Office:based. International Business Travel
Competitive Salary. Performance Bonus. Service Charge. Excellent Staff Benefits.
Lead the commercial future of one of the UKs most prestigious luxury country house hotels.
A well-established agency has been retained to recruit an outstanding Commercial Director for a renowned luxury hospitality business in Wiltshire.
This is a rare opportunity to join the senior leadership team of an established luxury hotel and play a key role in shaping its commercial strategy and long term growth. Reporting directly to the General Manager, you will oversee the commercial performance of the business across Sales, Revenue, Reservations, Events and Marketing.
Working closely with operational leaders and an internationally recognised hotel brand, you will identify new opportunities, strengthen existing partnerships and drive sustainable revenue growth across both UK and international markets.
Why join this business?
- Join the senior leadership team of an established luxury hospitality business.
- Lead the commercial strategy across multiple departments.
- Influence the future direction of a prestigious country house hotel.
- Build relationships across the UK and international luxury travel markets.
- Represent the business at industry events, trade shows and overseas sales visits.
- Work within a business committed to exceptional guest experiences and continuous growth.
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The Role
As Commercial Director, you will provide strategic leadership across all commercial functions while maintaining a hands on approach to business development and client relationships.
Your Responsibilities Will Include
- Developing and delivering the hotels commercial strategy to achieve revenue and profit targets.
- Identifying new corporate, leisure, agency and international business opportunities.
- Leading and developing the Business Development, Events, Reservations, Revenue and Marketing teams.
- Working closely with operational departments to maximise commercial performance across the hotel.
- Monitoring market trends, competitor activity and demand to identify growth opportunities.
- Preparing commercial budgets, forecasts and annual sales plans.
- Building strong relationships with corporate clients, travel partners, agencies and tour operators.
- Representing the business at UK and international trade shows, networking events and client meetings.
- Producing regular commercial reports and presenting performance updates to senior leadership.
What success looks like


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- Revenue growth across all market segments.
- Increased corporate and agency business.
- Strong commercial collaboration across departments.
- Achievement and exceedance of budget targets.
- Growth in brand awareness across domestic and international markets.
- Development of a high performing commercial team.
About You
You are an experienced commercial leader with a passion for luxury hospitality and a proven ability to grow revenue, build relationships and inspire teams.
You combine strategic thinking with a hands on leadership style and understand how sales, revenue, marketing and operations work together to deliver exceptional commercial performance.
You Will Bring
- A minimum of five years experience in a senior commercial, sales or marketing leadership role within luxury hospitality.
- A proven track record of driving revenue growth and delivering commercial results.
- Experience leading and developing high performing commercial teams.
- Strong knowledge of hotel sales, revenue management and business development.
- Experience building corporate, leisure and group business.
- Strong commercial and financial awareness with experience preparing budgets and forecasts.
- Excellent communication, negotiation and relationship building skills.
- Willingness to travel
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