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About HENI
HENI is an international multi-services art business working at the intersection of art and technology. From printmaking and physical artwork marketplaces to NFTs, publishing, news, video production, and art research, HENI works with the world's leading artists and estates to make art accessible to audiences worldwide. We are ambitious, fast-moving, and unafraid to challenge how the art world operates.
Purpose of the Role
HENI produces a growing slate of podcasts bringing art and culture to a wide audience as part of HENI's mission of making art accessible to everyone. The output is underpinned by a strong creative team of Editor, Videographer, and Commissioning Editor. The Commercial Director is being brought in to build and lead the business side of HENI; driving revenue, monetisation existing content, and establishing the commercial infrastructure needed to grow the podcast business faster and at greater scale.
This is a non-creative, commercially focused role. The successful candidate will take full ownership of revenue generation, live events, rights and licensing, subscription strategy, merchandise, publications, PR coordination, and the day-to-day commercial management of the team.
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Key Responsibilities
Revenue & Monetisation
- Develop and execute a commercial strategy to monetise the HENI podcasts, including sponsorship, advertising, and brand partnerships.
- Identify and secure new revenue streams appropriate to the art-world audience and market.
- Own the P&L for the commercial side of the business and report on performance against revenue targets.
Subscription Model
- Assess and design a subscription or membership offering, including pricing, tiering, and platform options.
- Test and refine the model based on audience data and revenue impact.
Live Events
- Plan, book, and organise live events and recordings, from venue and logistics through to commercial terms.
- Build relationships with venues, partners, and sponsors to grow the events side of the business.
Rights & Copyright
- Manage copyright and rights issues relating to podcast content, guests, and third-party material, drawing on HENI's wider expertise in image rights and licensing.
- Put in place clear agreements and processes to protect the company's content and revenue.
Data & Growth
- Track and interpret listener and audience statistics to inform commercial and growth decisions.
- Use data to identify opportunities for audience growth and improved monetisation.
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Team & PR Coordination
- Coordinate the Editors, Videographers, and Commissioning Editors on scheduling, deadlines, and operational matters (non-creative).
- Act as the main point of contact for the company's external PR agency, ensuring press activity supports commercial goals.
- Provide the CEO with regular updates on commercial performance, team coordination, and growth initiatives.
Person Specification
- Proven track record in a commercial, revenue-generating role - media, publishing, events, or a related sector.
- Strong understanding of sponsorship, advertising, and partnership deal structures.
- Confident interpreting analytics and audience data to drive decisions.
- Experience organising live events, from logistics through to commercial negotiation.
- Working knowledge of media rights, copyright, and licensing considerations (or a fast learner in this area).
- Comfortable managing and coordinating a small, specialist team without needing creative input or oversight.
- Confident liaising with external agencies and social media team.
- Self-starting and comfortable building processes and structure from scratch in a growing company.
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