Pearson Whiffin Recruitment Group
Commercial Director
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Commercial Director
An ambitious and fast-growing international B2B organisation is seeking an experienced Commercial Director to help lead the next phase of its growth strategy.
This is a hands-on commercial leadership role for an individual who can both generate revenue personally and lead high-performing sales teams. The successful candidate will play a pivotal role in driving growth across an established portfolio of international events, while helping to shape and execute the wider commercial strategy of the business.
Working closely with the senior leadership team, you will be responsible for improving sales performance, developing strategic partnerships, and delivering ambitious growth plans across multiple international markets.
Key Responsibilities
Revenue Growth
- Personally generate revenue in the focused growth sector.
- Build and maintain strategic commercial relationships with senior decision-makers.
- Develop and execute growth strategies for both existing and new event launches.
- Create long-term commercial partnerships across multiple products and regions.
Commercial Leadership
- Lead, mentor, and develop a team of sales managers and sales executives.
- Drive accountability and performance across commercial functions.
- Set clear targets, objectives, and expectations.
- Conduct regular sales meetings, forecasting reviews, and pipeline management sessions.
- Ensure consistent levels of prospecting and new business development activity across the team.
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Events Growth
- Drive commercial growth across an internationally portfolio of events.
- Develop strategies to increase sponsorship, exhibition, and delegate revenue streams.
- Support the launch of new events across key global markets.
- Identify opportunities to expand successful conference formats into larger-scale event platforms.
Forecasting & Performance Management
- Maintain accurate forecasting and reporting processes.
- Monitor team and individual performance against targets.
- Identify performance gaps and implement improvement plans where required.
- Produce regular commercial reports and revenue projections for senior leadership.
Strategic Development
- Work closely with senior stakeholders on business growth initiatives.
- Identify new markets, products, and commercial opportunities.
- Support partnership, acquisition, and expansion projects.
- Contribute to the long-term commercial evolution of the organisation.
Essential Experience
- Minimum of five years’ experience in a senior commercial, sponsorship, exhibition, or events sales leadership role.
- Proven track record of generating significant revenue.
- Experience leading and developing successful sales teams.
- Strong forecasting, pipeline management, and commercial planning skills.
- Demonstrable success in launching and growing commercial products or events.
- Excellent negotiation, relationship-building, and stakeholder management abilities.
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Desirable Experience
- B2B events, exhibitions, conferences, or media experience.
- International event sales exposure.
- Experience working across multiple regions and markets.
- Experience scaling conference products into larger exhibition or event platforms.
Personal Attributes
- Commercially driven and highly organised.
- Leads by example with a hands-on approach.
- Comfortable managing performance and driving accountability.
- Strong communicator and team leader.
- Strategic thinker with a growth mindset.
- Entrepreneurial, ambitious, and results-focused.
- Willingness to travel internationally when required.
Why Apply?
This is a rare opportunity to join a business at an exciting stage of growth and play a key role in shaping its future direction. The successful candidate will have genuine influence over commercial strategy, team development, and international expansion, with the opportunity to build and scale a high-growth events portfolio across multiple global markets.
The company offers a competitive salary (based on experience) with a base range of £60k - £75k, alongside an OTE of around £130k, including an unannounced (uncapped) bonus.
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