NielsenIQ
Commercial Director, Western Europe - Marketing Effectiveness
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About the Role
Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe.
This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities to drive smart marketing decisions, enabling clients to strengthen the performance of their media investments through robust analytical tools. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.
Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including:
- MMM (Marketing Mix Modelling)
- Matched Panel Testing
- NIQ’s AI-enabled system: Cadence
Key Focus Areas:
- Collaborate closely with commercial teams to identify and nurture opportunities.
- Develop and lead compelling proposals.
- Guide clients toward the right solutions for their needs.
- Contribute to revenue growth and position NielsenIQ as a trusted media effectiveness partner. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.
Key Responsibilities
Drive Revenue Growth
- Identify and activate opportunities to grow adoption of MMM and Media Experiments solutions.
- Provide strategic input and expertise to support sales teams, including:
- Developing targeted activation plans.
- Engaging local sales teams and clients.
- Ensuring strong positioning and influence during RFP and renewal processes.
Strengthen Client Relationships
- Act as a trusted client advisor, helping them understand how Marketing Effectiveness capabilities can address business challenges and deliver measurable impact.
- Prepare high-quality, high-value responses to RFIs (Request for Information), RFPs (Request for Proposals), and other proposals to:
- Craft pitches that differentiate NielsenIQ in the market.
- Remain laser-focused on meeting client goals.
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Amplify Product Value
- Champion Marketing Effectiveness solutions internally and externally:
- Ensure stakeholders are equipped to confidently position and promote offerings.
- Showcase impact through compelling success stories and thought leadership via:
- External articles
- LinkedIn content
- Stay updated on evolving product capabilities and market challenges to maintain relevance and credibility.
Enable Team Collaboration
- Share knowledge, insights, and best practices to foster alignment and collective success.
- Support team development through:
- Bootcamps
- Workshops
- Training sessions that build capability, spark engagement, and drive performance.
Core KPIs
To measure success in this role, you will be evaluated on the following metrics:
- Revenue Achievement
- Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
- Client Conversion
- Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision-makers across key accounts.
- Engagement Excellence
- Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
- Knowledge Sharing
- Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
- Visibility and Awareness
- Elevate product visibility through impactful presentations, industry events, and high-quality sales materials.
Qualifications
Successfully execute in this role by meeting the following requirements:
- Proven sales success in securing large MMM/Marketing Effectiveness programs, including:
- Experience in leading high-value pitches, proposals, and RFP responses.
- Previous experience in:
- Consulting, analytics, or consumer research roles.
- Focused on Marketing Mix Modelling (MMM) and Media Experiments.
- Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
- Business development skills, including:
- Ability to identify client needs and translate them into actionable solutions.
- Thought leadership demonstrated through:
- Clear point of view on media strategy.
- Experience presenting at events or webinars (a plus).
- Familiarity with:
- Sales processes and tools.
- Hands-on experience in proposal development (essential).
- Exceptional communication and presentation skills, with the ability to:
- Influence senior stakeholders.
- Education:
- Bachelor’s degree required.
- Master’s degree preferred.
- Language skills:
- Fluency in English required.
- German language, a plus.
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What You Get
Join us at NielsenIQ for an fulfilling career with the following benefits:
- Private Medical Insurance.
- Flexible working environment.
- Learning & Development opportunities.
- Great team culture.
Additional Information
About NIQ
Welcome to the world’s leading consumer intelligence company, NielsenIQ, delivering the most complete understanding of consumer buying behavior and unlocking new growth pathways. In 2023, NIQ combined with GfK, uniting two industry pioneers with unmatched global reach. Dive into a diverse range of domains covering over 90% of the world’s population.
With comprehensive retail insights and advanced analytical platforms, NIQ empowers with the Full View™. A portfolio company of Advent International, NIQ’s reach extends across 100+ markets.
For more details, visit NIQ.com.
Our Commitment to Diversity, Equity, and Inclusion
Inclusivity is at the core of NIQ’s mission in fostering a workplace that reflects the diversity of our global communities.
All employment decisions are made without consideration for status related to: race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic.
To learn more about diversity and inclusion efforts within NIQ: Visit NIQ’s Diversity & Inclusion.
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