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Commercial Insights Executive
Commercial Insights Lead
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers, the ones that enable our growth. We're looking for a Commercial Insights Lead to support the delivery of retail media campaign reporting. This role is responsible for producing clear, actionable post-campaign reports that demonstrate the value delivered for brands, and for building out insights that support pitch decks and future campaign activity. You'll work closely with the planning and media sales teams to ensure reporting is accurate, timely and relevant, whilst also supporting wider commercial teams with insight that helps drive forward business decisions.
What you will be doing:
- Produce post-campaign reports for retail media campaigns, clearly demonstrating the value delivered for brands
- Translate campaign performance into clear recommendations and next steps to inform future campaign activity
- Work closely with the planning team to understand reporting requirements for specific brand campaigns
- Prioritise reporting workload effectively to deliver post-campaign reports on time
- Work closely with the Brand Activations Exec on presentation requirements for brands, ensuring briefs are shared on time and in full
- Identify and build out insights for use in pitch decks, supporting the wider sales and planning teams
- Support the commercial buying, media and trade planning teams with insight requests as directed
- Flag opportunities to automate reporting processes, working with internal data and insights teams
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What we are looking for:
- Experience using data systems such as EPOS, Power BI
- Excellent Excel skills
- Experience analysing campaign data, including pre vs. post analysis
- Ability to interpret data to build clear, actionable findings and recommendations
- Good analytical skills and commercial awareness
- Experience working with data in a retail media and/or retail environment
- Good organisation skills with the ability to prioritise work
- A self-starter who can manage own workload
- A team player who can self-manage but is willing to support colleagues
How we reward our teams:
- Hybrid Working Model from home and in the office
- 4pm Friday Finish
- Flexible Working
- 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Family Friendly Leave
- Company Pension scheme
- Annual Bonus based on company and personal performance
- Competitive Salary and Car Allowance
- Private Medical
- Cycle to work scheme
- Staff Discount Card for railway stores (subject to policy)
About us:
Celebrating over 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 5,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
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Our business operates from two key locations. Our UK Travel and International office is based in a vibrant area of London, close to Aldgate and Liverpool Street Station, while the other is located at Swindon's International Business Park, just off the M4 with excellent transport links and over 100 on-site parking spaces.
Across both locations, we're an ambitious team that thrives on pace, collaboration, and innovation. We foster an entrepreneurial culture where people are encouraged to take initiative, embrace new challenges, and help shape the future of our business.
At WHSmith we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!
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