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Commercial Lead
London (flexible) | Full-time | Reports to CEO & Founder
About BeCertain
BeCertain is building the AI-native software platform for dental practices, transforming workflows with intelligent automation and decision support. Founded as a spin-out from King’s College London and the University of Surrey, we’ve recently completed our pre-seed fundraising and are shaping the future of dental software.
The Opportunity
This is the first dedicated commercial hire—join us at a pivotal moment as we launch with a product built, commercial architecture in progress, and go-to-market strategy taking shape. You won’t inherit a rigid playbook; instead, you’ll shape, stress-test, and evolve it through real conversations with practice owners, clinical leads, and corporate decision-makers.
Working closely with the CEO (with increasing board exposure as you prove impact), you’ll collaborate with an experienced team—not go alone. Expect to own outcomes, pivot nimbly, and thrive in ambiguity.
Key Responsibilities
Sales Execution
• Drive the full end-to-end sales process (prospecting → close) across all segments: • Independent practices • Group clinical directors • Corporate DSOs • PMS channel partners • Manage sales pipeline and funnel (lead gen → nurture → deal closure), including: • Warm introductions + contract negotiations • Personal visits to practices (face-to-face demos in clinical settings) • Corporate/enterprise partnerships (longer cycles, committee decisions) • Lead weekly sales reviews and governance reports to the CEO • Scale the team when the time is right: First, excel independently; then, build and grow a high-performing team
Process & Infrastructure
• Define/refine sales process frameworks, testing what works and what needs iteration • Implement CRM processes with clear pipeline visibility, reporting, and tracking • Prioritise key accounts, create strategic plans, and track progression • Build/manage lead tracking and attribution across channels (commercial + marketing)
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Market & Product Feedback
• Voice of the customer—translate insights from conversations into product/marketing strategy • Identify pain points and refine AI-native solutions to meet actual practice needs • Align marketing requirements (content/messaging) with real-world sale feedback • Understand fragmented dental software challenges and articulate value relative to incumbent tools
Relationships & Market Knowledge
• Cultivate deep relationships with corporate dental groups, practice owners, clinical leads, and industry stakeholders • Leverage networks (events, partnerships) to accelerate pipeline growth • Develop direct connections with the board and investor community
Requirements
• 5+ years in software sales—preferably dentistry/adjacent healthcare SaaS. • Knowledge of decision-makers (who buys for practices?), • Sales cycle nuances (independent vs. enterprise), • Bias towards full-funnel impact (not just mid-funnel execution) • Proven track record in startup/scale-up environments where processes/playbooks are emergent • Results-driven mindset—strong grasp of pipeline metrics, conversion rates, and revenue outcomes • Existing dental corporate/clinical relationships or ability to build them rapidly • Comfortable with fieldwork (proactive calling/visiting clients) and strategic thinking • Understanding of PMS landscape fragmentation and the current market dissatisfaction
Desirable Experience
• Degree or professional equivalent • Formal training in sales methodologies (MEDDIC, Challenger, SPIN) • Marketing/digital certifications (CIM, Google Digital Garage, HubSpot) • Experience with CRM/AI tools (HubSpot, Salesforce, ChatGPT, Claude)
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Mindset at BeCertain
✔ Proactive ambiguity—prefer to create solutions over waiting for instructions ✔ Tech-striped ownership—your flexibility is your superpower ✔ Collaborative culture—kindness matters for team cohesion ✔ ** scalable ambition**—want to grow with us as we scale
Notes on Fit Think you’re 70–80% aligned? Apply! We prioritise attitude, energy, and instinct—then collaborate on honing those last bits.
Location & Travel
Ideally based in or near London, with flexible access: • Hybrid model: Regular London team time + field engagement • Heavy field presence: Expect client site visits, exhibitions, and partnership meetings (~50% road travel)
Why Join Us?
Compensation & Equity
• Competitive base salary (scale by experience) • EMIs (Employee Option Scheme) eligibility • Uncapped variable pay (bonus/commission on ARR, pilot growth, partnership milestone)
Work Life & Benefits
• 25 days leave + bank holidays • 100% flexible/hybrid model (London-based + fieldwork) • Reimbursed travel/expenses (meals, accommodation, client site costs)
Opportunity
• First commercial hire in an AI-driven, healthcare-redacting company—an deserted frontier • CEO线直接联系 + board access as you level up • Dynamic team (mission-driven, impactful)
About BeCertain
We combine AI, clinical workflow, and practice operations to unify dental software—eliminating fragmentation, improving clinical workflows, and raising patient care standards.
*Backed by venture capital and government grants, we’re committed to equality and diversity. Get in touch!
How to Apply
Interested? Reach out to:
- Dr Yunpeng Li (yunpeng@becertain.ai)
- Prof. Owen Addison (owen@becertain.ai)
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