Publicis Groupe Holdings B.V
Commercial Lead - Technology
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Company Description
Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste.
Just content that works, working a lot harder.
Overview
We are seeking a senior hands-on commercial finance leader with deep expertise in technology-driven business models to lead the commercial strategy for Global Production’s technology and platform offerings.
The role owns the end-to-end commercial and financial framework for complex technology solutions, including SaaS-like platforms, data products, automation, AI-enabled services, and managed service models.
This position goes beyond RFP support, acting as a strategic advisor and commercial architect, shaping how Publicis Production prices, structures, governs, and scales its global technology propositions while balancing growth, margin, risk, and long-term sustainability.
Responsibilities
Strategic Commercial Leadership – Technology & Platforms
- Partner with the head of product Strategy to define and lead the global commercial strategy for technology-enabled production solutions, including platforms, tools, automation, and data-driven services.
- Shape scalable pricing frameworks, commercial constructs, and margin models that support global adoption and long-term client partnerships.
- Act as a senior commercial advisor to Global Production and Technology leadership on investment decisions, product roadmap trade-offs, and market strategy.
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Complex RFP / Deal Architecture
- Own and lead the commercial and financial design of high value, multimarket, technology-led RFPs and RFIs, ensuring competitive differentiation and commercial robustness.
- Structure complex commercial models (managed services, platform licensing, consumption-based pricing, hybrid models).
- Partner closely with Legal to assess contractual structures, commercial risk, scalability, and long-term profitability.
Technology Cost & Investment Economics
- Provide deep expertise in technology cost structures, including platform build vs buy, licensing, hosting, tooling, automation, and data costs.
- Develop robust business cases and ROI models to support technology investment, product development, and global rollout decisions.
- Ensure transparency and governance around cost allocation, cross-market usage, and value realization.
Performance, Governance & Insight
- Define and own global financial performance frameworks for technology initiatives, including KPIs, margin tracking, and value creation metrics.
- Deliver clear, senior-level financial insight and recommendations to executive stakeholders, translating complexity into actionable decision-making.
- Drive continuous improvement through win/loss analysis, commercial performance reviews, and post-implementation assessments.
Leadership & Cross-Functional Influence
- Act as a bridge between Finance, Technology, Product, Operations, and Client teams, aligning commercial outcomes with operational reality.
- Influence senior stakeholders across regions and disciplines without direct authority, establishing credibility as a trusted commercial leader.
- Contribute to the development of global commercial standards, governance processes, and capability uplift across the organization.
Key Skills
- Significant senior-level experience in commercial finance, ideally within technology-led, SAAS platform-led, platform-based, or digital service organizations.
- Proven track record of leading complex, high-value commercial deals and global RFPs.
- Strong understanding of technology and platform economics, including pricing, margin management, and scalability.
- Advanced financial modelling and commercial structuring capability.
- Extensive experience partnering with Legal on contracts, risk management, and long-term commercial frameworks.
- Exceptional stakeholder management skills, with the ability to operate confidently at executive level.
- Advanced Excel and financial analysis expertise.
- Strategic, commercially minded, and intellectually curious about technology and innovation.
- Comfortable operating in ambiguity and influencing across a complex global matrix.
- Highly organized, proactive, and outcome-focused.
- Culturally sensitive with strong emotional intelligence.
- Willing to work flexibly across time zones.
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Additional Information
Diversity and inclusion is a core part of who we are at Publicis Production. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability, or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
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