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Job Description: Commercial Manager-Sport & Entertainment Partnerships (New Business Focus)
Location: London & Leigh-on-Sea
Reports to: CEO
About MSM
MSM is a sports marketing agency built to deliver ambition. We specialise in building authentic, transformative partnerships for brands in sporting & entertainment environments, beyond transactional deals, beyond one-off events. We work with sports teams, leagues, federations, entertainment venues, athletes & influencers, helping both brands and properties achieve awareness, integration, sales, storytelling, and measurable business outcomes.
Our purpose is to create genuine partnerships that aren’t just about visibility but about lasting impact. MSM becomes a seamless integration with partner organisations providing bespoke services through every stage of the partnership journey.
Role Overview
You will be a core part of MSM’s growth engine, with a sharp focus on new business generation. You will identify, pitch, negotiate, and close partnership deals with brands and rights holders, expanding MSM’s portfolio across sport and entertainment. You’ll build a sales pipeline, hit ambitious revenue targets, and help position MSM as a leader in creating authentic, transformative partnerships.
Key Responsibilities
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Business Development & New Sales
- Proactively source and develop new leads and brand prospects, especially in sport, entertainment, culture, and influencer sectors.
- Build customised proposals and go-to-market strategies for prospective partners.
- Lead pitches and presentations to senior decision-makers in brands and rights holder organisations.
- Negotiate and close sponsorship/partnership agreements, ensuring financial targets are met or exceeded.
- Maintain and track a robust pipeline; forecast revenue; report on status, obstacles, and wins.
Brand & Rights Holder Alignment
- Understand MSM’s strengths and existing partnerships (case studies include work with Oracle Red Bull Racing & Castore, Manchester City FC & Warner Bros, etc.); use these to position MSM effectively in new business situations.
- Identify what assets rights holders have, what value brands seek, and find creative alignment between them.
Market & Commercial Insight
- Monitor sponsorship trends, competitor activity, brand marketing shifts, and consumer behavior.
- Use insights to inform value propositions, packaging of sponsorship rights, and pricing.
- Ensure proposals show anticipated ROI, awareness, sales, storytelling outcomes.
Relationship Building & Representation
- Grow senior-level relationships with brands, marketing decision-makers, rights holders, and influencers.
- Represent MSM at industry & sporting events, conferences & networking.
- Position MSM’s brand promise: authentic, transformative partnerships.
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Skills & Experience
- Strong track record in new sponsorship sales in the sport & entertainment sectors.
- Experience negotiating high-value partnership or sponsorship deals.
- Excellent presentation, persuasion, and communication skills, particularly with senior stakeholders.
- Commercially astute: able to package value, understand ROI, measure outcomes.
- Resilience, self-motivation, and ability to hit targets.
- Strategic thinker who can translate market insight into winning proposals.
- Proven ability to manage a pipeline, forecast, and report on sales metrics.
What MSM Offers
- The opportunity to lead new business for a growing, ambitious agency with a reputation for high-profile, impactful partnerships.
- Competitive base salary plus performance-linked incentives/commission.
- Hybrid working model, flexibility, and a collaborative, entrepreneurial culture.
- Access to high-level clients, rights holders, and brands.
- Opportunity for professional development and stepping into further leadership as we grow.
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