Media 10 Ltd
Commercial Manager
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At Media 10, we do things differently. We’re the UK’s most decorated events and publishing company, delivering iconic, award-winning experiences across design, interiors, lifestyle and construction. We’re passionate, we’re creative, and we believe in making work as exciting as the experiences we produce.
The Ideal Home Show is the longest-running consumer exhibition in the world, a flagship of innovation, design, and lifestyle for the modern home. With a brand that continues to grow in scope and prestige, we’re looking for a commercially savvy, entrepreneurial Commercial Manager to drive revenue, grow partnerships, and lead from the front.
The Role
As Commercial Manager on a brand-new edition of this iconic event, you’ll have a hand in shaping the next hundred years of the Ideal Home Show, by leading the sales team and creating a unique proposition in the Midlands.
You’ll have responsibility for both sponsorship and stand agreements, inclusive of high-profile activations and experiential deals, but also filling the show floor with relevant exciting brands, worthy of a historic launch.
Working closely with the Commercial and Event Director, as well as the wider, marketing, content and operations teams, you’ll ensure each client has a smooth and rewarding experience, from first conversation to on-site delivery.
What You’ll Be Doing
- Lead, coach and mentor a commercial sales team, driving a culture of accountability, collaboration and continuous improvement.
- Set clear objectives, monitor performance and provide regular coaching to maximise individual and team sales results.
- Lead by example through the management and conversion of key strategic sponsorship and exhibition opportunities across the Ideal Home Show portfolio.
- Develop and oversee a strong pipeline of sponsorship, partnership and exhibition opportunities, ensuring consistent sales activity and accurate forecasting across the team.
- Support the team in creating compelling, commercially focused proposals that align with client objectives and maximise revenue opportunities.
- Conduct regular one-to-ones, pipeline reviews and performance meetings, identifying development opportunities and implementing tailored coaching plans.
- Work closely with content, marketing and operations teams to create innovative commercial products and ensure exceptional client delivery.
- Analyse sales performance, market trends, pricing and floorplan strategy to drive revenue growth and improve commercial effectiveness.
- Build and maintain relationships with key industry stakeholders, attending networking events and identifying new business opportunities.
- Produce regular sales reports and pipeline analysis reporting to the Commercial Director.
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Key Performance Indicators (KPIs)
- Achieve and exceed targets set, personal and team.
- Identify and grow new business, across sponsorship and stands.
- Conversion rate on proposals and pitches.
- Retention and satisfaction rates of sponsors and exhibitors.
- Timely delivery of all commercial elements on-site.
- Innovation and creativity in packaging and presenting commercial opportunities.
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You Should Have...
- A proven track record in senior sponsorship and/or exhibition sales roles.
- Demonstrable experience growing revenues across complex, large-scale events.
- Excellent sales skills – from cold call to close – with the confidence to pitch at senior level.
- Experience in creating tailored proposals.
- Strong written and verbal communication abilities.
- Commercial awareness and the ability to spot and shape new opportunities.
- Experience managing high-value clients and building long-term relationships.
- A team player mentality with the drive to lead, mentor and collaborate.
- A flair for selling within lifestyle, interiors or consumer-facing sectors is a bonus.
What We Offer
- Competitive salaries.
- Uncapped commission.
- Discretionary bonuses.
- 25 days annual leave.
- One day off for your birthday — with a gift and cake.
- Enhanced maternity and paternity leave.
- Workplace pension.
- Two legendary parties per year — summer and Christmas.
- A supportive, social, and vibrant team environment.
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