Supporting Education Group
Commercial Marketing Director
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Company Description
Supporting Education Group (SEG) is the UK's leading education services platform. We partner with schools, educators, multi-academy trusts, local authorities, nurseries, and government departments to help solve the most pressing workforce and skills challenges facing education today.
Our group is organised into four practices - Qualifications & Training, Recruitment & Supply, Professional Services, and SEND & Inclusion - each united by our purpose: empowering the world of education.
About the Role
The Marketing Director will shape and deliver the marketing vision for our SEND & Inclusion and Professional Services practices.
This is a senior leadership role responsible for leading a commercially driven marketing function focused on proposition development, pipeline generation, conversion performance, and customer retention. This role owns the effectiveness of the end-to-end marketing funnel, from demand creation through to conversion into revenue and customer lifetime value.
Working closely with the Practice Managing Director, Practice Marketing, Finance, and Sales teams, and the Group Chief Marketing Officer, you will ensure marketing is fully aligned to business priorities and plays a central role in delivering revenue outcomes.
A critical element of success will be building trust at pace, both externally with Local Authorities, Multi Academy Trusts, Schools, Tutors, and other stakeholders, as well as internally across teams. This includes establishing credibility through clear value propositions, evidence of impact, and consistent delivery against commitments.
Success will be measured through marketing-generated pipeline, conversion rates across the funnel, customer acquisition cost, and overall contribution to commercial performance - alongside increased brand recognition and trust across our customer base and the wider sector.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute a commercially driven marketing strategy across S&I and PS, anchored in clear segmentation, defined customer journeys, and measurable pipeline, conversion, and customer acquisition outcomes.
- Align marketing objectives with business goals, ensuring measurable impact on revenue, customer growth, and market share.
- Champion a data-driven, insight-led approach to marketing across all brands.
Brand Portfolio & Market Share Growth
- Manage and position complementary brands, ensuring each is distinctive while contributing to the overall strength of the practices.
- Drive collaboration and co-marketing opportunities across brands to increase qualified leads, improve conversion, and drive cross-selling opportunities.
- Lead the integration and realisation of marketing synergies for any new acquisitions into the practices.
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Customer & Tutor Growth
- Oversee strategies that attract and retain tutors, schools, trusts, and local authorities.
- Partner with sales, operations, and central marketing teams to optimise lead generation, lead quality, conversion rates, and customer engagement across the full funnel.
- Own funnel performance end to end, identifying drop-off points and implementing targeted initiatives to improve progression at each stage.
- Enhance customer journeys using data, feedback, and CRM insights.
- Introduce test and learn approaches to continuously improve conversion across channels, messaging, and journeys.
Digital Marketing & CRM
- Maximise the impact of digital marketing and HubSpot Marketing Hub to deliver automated, targeted campaigns.
- Oversee SEO, paid campaigns, email, and social media strategies across brands.
- Ensure best-practice adoption of data-driven marketing, attribution, and ROI tracking across all channels.
- Track and optimise cost per lead, conversion rate, and customer acquisition cost across digital activity.
Market Research & Insight
- Monitor policy, competitor, and market trends to shape positioning and identify opportunities.
- Use insights to inform proposition development, pricing, positioning, and conversion strategies.
Leadership & Collaboration
- Lead, coach, and support the existing practice marketing teams, helping to align activity to commercial priorities and develop capability across the practices, building accountability for pipeline generation, conversion performance, and channel effectiveness.
- Build a culture of curiosity, digital and AI fluency, and proactive problem-solving.
- Shape and develop the marketing team to support both scaled acquisition and targeted, relationship-led growth across SEND & Inclusion and Professional Services.
- Partner with Group Marketing to align practice marketing with SEG-wide initiatives.
- Represent the practice in group-wide forums and cross-practice projects.
Budget & Reporting
- Manage the practice marketing budgets effectively, ensuring resources deliver maximum ROI.
- Set and report against KPIs, presenting regular performance insights to the senior leadership team.
- Own reporting across pipeline, conversion rates, customer acquisition cost, and marketing ROI.
About You
- Proven experience leading a commercially driven marketing function, delivering measurable pipeline, conversion, and growth outcomes.
- Track record of building and evolving marketing capability in complex or multi-segment environments.
- Strong strategic and commercial judgement, with the ability to translate business priorities into effective go-to-market execution.
- Data-driven mindset with experience using insight and performance metrics to optimise marketing impact.
- Experience in people-based services or recurring revenue models (SaaS, Subscription) is highly advantageous.
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Key Behaviours
- Operational Gravitas: The ability to influence practice leaders and central marketing leads.
- Resilience: Thrives in the demanding, fast-paced environment typical of a PE-backed group.
- Digital Fluency: A natural inclination to solve manual problems through system-led automation, AI, and data architecture.
- Integrity: High ethical standards with a commitment to being the ultimate gatekeeper of the Practice brand health.
Qualifications
- Degree in Marketing, Business, or related field.
- 5+ years in a senior commercial/marketing role, with demonstrable success leading strategic marketing functions.
Our Benefits
- 28 days holiday and get an extra day for each year you stay with us, up to a max of 33 days plus bank holidays.
- Private Medical Insurance once you've passed probation, which includes access to a private GP.
- From day 1, free life insurance covering up to x4 your salary.
- Employee and Employer Pension contributions after 3 months service.
- Choice of flexible benefits after passing probation - includes buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars, and give as you earn.
- Volunteer Days - 3 days per year, with two focused on Education.
Location & Working Pattern
- Ideally based in London (or with the ability to travel to London office minimum three days per week) with some travel to other regional offices.
By joining Supporting Education Group, you will become part of a community that is dedicated to transforming lives and sustaining communities, where your voice is heard, your ideas are valued, and your individuality is celebrated. Together, we will continue to advance our passion for education and build brighter futures for all.
Employment offers are subject to satisfactory vetting checks. These checks will be run in line with the latest guidance and legislation. You will need to already have the right to work in the UK, as we are not able to offer any sponsorship(s) for visa applicants.
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