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OVERVIEW
NEXT is the newly launched innovation hub inside Fifty5Blue, the global leader in media measurement and analytics operating in more than 80 countries. NEXT is a new, ring-fenced innovation unit being built from the ground up, with a clear mandate to launch the next generation of AI-native audience-intelligence products — modernizing our cross-media engine, expanding our audience measurement solutions, and investing in AI capabilities.
Why join this incredible program? NEXT is being built from the ground up - you will shape both the product and the operating model. Flexible work model: London (one pod is being built in our London office) or fully remote with regular travel for in person collaboration. Hybrid by default; we trust our teams to find the right balance.
THE ROLE
NEXT's Commercial Product Lead owns the bridge between product and market. The role combines three things: ongoing engagement with customers and internal commercial teams to validate product-market fit, deep client engagement for scoped proof of concepts, and positioning and packaging for new products as they approach pilot to support go-to-market strategy for the products that graduate to scale. You'll work in lockstep with Fifty5Blue's existing commercial teams — leveraging their relationships, and ensuring successful adoption at scale.
KEY RESPONSIBILITIES
Client engagement
- Lead the commercial relationship with design partners across initiatives in partnership with relevant commercial teams at Fifty5Blue
- Convert customer feedback into structured product-market-fit signals NEXT can act on (e.g. writing business requirement documents for product and engineering teams)
- Identify and pre-qualify the next wave of pilot customers — platforms, agencies, advertisers, and digital natives – in partnership with Fifty5Blue’s global commercial teams
- Identity and engage with product partners where required for successful pilot delivery
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Positioning & packaging
- Define and validate the value proposition, pricing model, and packaging for NEXT products in pilot stage
- Differentiate Hub products against competitors
- Develop the sales narrative and enablement materials in partnership with Fifty5Blue's commercial leadership.
Go-to-market strategy
- Design the commercial route to market for graduating products — channels, partnerships, sales motions
- Define build vs. buy vs. partner trade offs as part of scaling plans
- Work with Fifty5Blue's account teams on the integration path for NEXT products into the core P&L
- Carry initiatives through the Hub's five-stage cycle from a commercial lens, ensuring commercial readiness keeps pace with technical readiness.
CAPABILITIES AND EXPERIENCE
What You’ll Bring (Required)
- Extensive commercial / product marketing / business-development experience in measurement, ad tech, media, or analytics.
- Demonstrated ability to operate across product strategy, customer engagement, and GTM — this role explicitly spans all three.
- Existing relationships with senior buyers at platforms, agencies, or advertisers.
- Track record of structuring and closing pilot-to-scale commercial engagements.
- Proven communication and collaboration skills – this role must partner successfully with the rest of Fifty5Blue, leveraging an ‘internal customer’ mindset and proving the value of engagement with NEXT to meet their business objectives
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Preferred Experience
- Experience launching a new product line within a larger commercial organisation (the NEXT-to-core graduation dynamic is similar).
- Working familiarity with the measurement competitive landscape (third party measurement companies, Joint Industry Committees, and media owner proprietary solutions).
- Comfort with both buy-side and sell-side conversations - this role needs to speak both languages.
How we work
Fifty5Blue’s core values are: Clarity, Independence, and Impatience. At NEXT, we live those values – moving at pace, with high degree of transparency and collaboration, and a commitment to testing and failing fast. We move in weeks not months, days not weeks; we make decisions quickly and in the open; we celebrate good kills as much as good launches.
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