The CPS is responsible for:

• Strengthening the Lely Centers and helping them to become more commercially successful using the Global Manual, the Lely Way of Working (LWOW) and other tools.
• Driving the adoption of robotics and assisting with New Product Introductions (NPI’s) and process from a national perspective and enhancing customer-centricity to continue to maximise Lely’s national market share.
• Providing information to secure sales and customer satisfaction through continuous market observations and competitive analysis and via development and implementation of sales promoting measures.
• Ensuring Sales teams in the Lely Centers actively use the CRM tool, maintain proper funnel management practises and update all necessary information regularly.

Key Responsibilities

General

• Provided input to the Manager Proposition Feeding for drawing up the Cluster and Lely Center budgets based on the Cluster Market analysis and local market knowledge.
• Collection and processing of relevant market information, e.g. market shares, potentials per region and sales structures of competitors etc.
• Translating, proofreading and editing communications from a sales orientated technical point of view.
• Is involved in validation programmes of new products to be able to create the translation of the USP’s to the end customer.
• Determine and roll out of knowledge and commercial tools to be offered the Lely Centers for commercial support
• Monitoring the reliability of the sales funnel

Training Support

• Trains the Lely Centers sales teams and project co-ordinators on the Lely propositions and sales tools.
• Localises and tailors’ materials and documentation to meet local market need
• Establishes the needs of the Lely Centers Sales Managers and Lely Center Sales Advisors and the demand that comes from the field together with the Account Manager.
• Co-travels with the Lely Center Advisors until they have gained the maturity/seniority to do the visits independently.
• Collaborates in the international workshops and shares experiences and exchanges the best practices between the Lely Centers.

NPI (New Product Introductions)

• Ensures the transformation of validated product information into relevant technical and sales material in co-ordination with Marketing, FMS (Farm Manager Support) and TSS (Technical Service Support)
• Market observation and introduction of future product ideas. Supports in the preparation of forecasts.
• Preparation of competitive comparisons.
• Preparation, support and supervision of product launches or product improvements.

Distribution Development

• Assists in the development and realisation of Lely Center LDF Plans.
• Acts as a point of contact for Lely International (LINT) team and the Lely Center network concerning commercial and technical questions (sales related) about the Lely product range
• Sales support at customer consultations, trade fairs and event.

Stakeholder Management

• Maintains and develops relationships with key stakeholders in the market.
• Work closely with Product Management at International levels to communicate and address local need.

Skills and Experience

• Commercial and Sales skills
• Teamworking skills
• Effective Communication Skills
• Good analytical problem-solving skills
• Experienced at dealing with difficult situations calmly
• Willingness to travel
• Good Planning and Organisational Skills
• Good coaching skills
• Good presenting and training skills
• Ability to work under pressure
• Working knowledge of agricultural/farming products knowledge.
• Good at building relationships

Core Competencies

• Good influencing skills
• Good IT and Microsoft office skills
• Good co-ordination and organisational skills.
• Can do attitude.
• A high degree of integrity
• Ability to work on own
• Excellent dairy understanding

Mobility Requirements (requirement for national/international travel, overseas assignments)

• Must hold clean, valid driving licence.
• Flexible and able to travel often.
• Must hold a valid passport

Additional Comments

This job description is not intended to be an exhaustive list of duties to be performed by the employee and may be altered to reflect the business needs of the company.