Carefound Home Care
Community Engagement Officer
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Community Engagement Officer
Community Engagement Officer Location: York Organisation: Carefound Home Care
Carefound Home Care has established itself as a top-tier provider of home care for older adults, proudly rated Outstanding by the Care Quality Commission across all branches. By joining our award-winning team, you'll be part of a supportive community dedicated to delivering outstanding care and support to both our clients and staff.
About the Role
As Community Engagement Officer in York, your responsibilities will focus on enhancing our visibility in local communities, fostering partnerships, and growing the business through targeted outreach and engagement. This role blends community-based work with digital marketing to promote our services effectively, ensuring they are accessible, well understood, and highly regarded. You'll help solidify our reputation as a leading, client-focused care provider.
Responsibilities
- ** Community and Partner Engagement**
- Expand and leverage your network to maintain a pipeline of growth opportunities.
- Engage with local groups, charities, healthcare professionals, and community organisations—both in-person and virtually (phone, email, video calls) to build lasting relationships.
- Foster strong ties with key referral providers, maintaining regular touchpoints to drive client enquiries and job applications.
- Meticulously track and record all communications in our CRM, adjusting strategies based on data to enhance community outreach.
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Promotion and Marketing
- Design, deliver, and organise community marketing events, including participation in fairs, exhibitions, recruitment drives, and promotions supporting our services.
- Collaborate with the central marketing team to develop and implement cohesive social media campaigns, ensuring digital content is engaging, updated regularly, and aligned with campaign goals.
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Support and Flexibility
- Work flexibly with branch care management teams to ensure seamless integration of marketing efforts with service delivery, upholding our outstanding care standards.
- Advocate for our brand values and awareness across the local York community, staying updated on internal marketing efforts to reflect them appropriately.
Requirements
To thrive in this role, you should:
- Have a proven ability to build strong, lasting relationships—both face-to-face and digitally—within a community setting.
- Bring prior experience in home care or a regulated service (though not strictly essential, it is beneficial).
- Display confidence in presenting on key ageing and dementia-related topics.
- Understand core marketing principles, with hands-on experience using digital platforms, CRM systems, and other marketing tools.
- Be proficient in Microsoft Office; CRM platforms, and eager to adapt to new technologies as needed.
- Exhibit exceptional communication, planning, and organisational skills.
- Be warm, compassionate, patient, and emotionally resilient, while remaining calm under pressure—a balancing of empathy and professionalism is key.
- garner a positive, "can-do" attitude and commitment to high service quality.
- Hold a valid driving licence and access to your own car for community visits.
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Benefits
- Be part of a leading team, rated as Outstanding by the CQC, reflecting the highest levels of care quality.
- A competitive salary up to £28,000 per year (based on your experience).
- 25 days’ holiday annual leave, plus bank holidays.
- Access to a pension scheme plus opportunities for career development and growth.
Apply today! We’re eager to hear how you can contribute to our mission. Join our team and help us shape the future of home care in York.
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