Community Engagement Officer – York

Carefound Home Care has built a reputation as the highest quality provider of home care services for older people, rated Outstanding by the Care Quality Commission (CQC) across all branches. Join a supportive, award-winning team dedicated to delivering exceptional care and support for both clients and staff.

In this role as Community Engagement Officer in York, you will lead initiatives to raise awareness of Carefound Home Care within the local community, forge strategic partnerships with organisations, and drive client growth and staff recruitment through targeted networking and marketing.

About the Role

Your focus will be on community-based engagement and digital communications, ensuring our services are promoted effectively, clearly understood, and accessible to those who need them. You’ll play a key role in strengthening our reputation as an outstanding care provider, making our values and brand visible across York.

Responsibilities

• Develop and maintain strong relationships within the local community to grow your network of opportunities
• Engage face-to-face, via phone, email, video, and other channels with:
  • Local groups
  • Charities
  • Healthcare professionals
  • Community organisations
  • Other potential referral partners
• Deliver promotional activities (both in-person and virtually) to raise awareness of Carefound’s care services and job opportunities
• Build and nurture relationships with key referral providers, hitting agreed targets and maintaining regular touchpoints to drive client enquiries and job applications
• Plan and execute regular community marketing events, including:
  • Fairs
  • Exhibitions
  • Recruitment events
  • Other community-promoting occasions
• Collaborate with the central marketing team to:
  • Coordinate cross-platform campaigns
  • Maintain engaging digital content on social media
  • Align marketing with central campaigns and initiatives
• Ensure the Carefound brand and values are well understood and promoted locally
• Accurately track, record, and analyse CRM communications, using insights to improve messaging and community education strategies
• Support our branch care team in delivering a consistently outstanding care service while working flexibly