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Competitor Analytics VP
Vice President – Competitor Analytics & Strategic Insights
Purpose of the Role
To provide independent and balanced advice and counsel to senior stakeholders through problem identification, solving, and decision-making practices. This critical position will lead Barclays’ competitor analytics agenda, delivering actionable insights on market benchmarking, strategic performance, and financial services competition to decision-makers at ExCo and Board levels.
Key Accountabilities
- Lead Barclays’ competitor analysis agenda, including:
- Benchmarking financial performance, strategic initiatives, market positioning, and operational trends across global peers.
- Producing concise competitor spotlights, thematic insights, and market intelligence for senior leadership.
- Conduct financial and operational benchmarking, analysing metrics such as revenue, cost, headcount, capital, returns, and pay competitiveness, then translating findings into clear, actionable insights.
- Synthesise large volumes of external data from multiple sources to identify peer trends, risks, and opportunities relevant to Barclays.
- Collaborate closely with Strategy and Finance teams to provide context, shape insight narratives, and support long-term strategic planning.
Expectations for the Vice President
Leadership Responsibilities (People Leadership & Strategy)
- Set and drive strategy: Contribute to, define, or set strategic direction while addressing business requirements and risks. Initiate changes, recommend policy enhancements, and escalate breaches.
- Resource and financial oversight: Plan budgets, allocate resources, manage processes, and deliver continuous improvements.
- Team guidance: If managing a team, allocate roles, counselling performance and decisions for compensation/structure. Guide multi-specialist teams to optimise operational performance while balancing short- and long-term goals against corporate objectives.
- Demonstrate the LEAD leadership behaviours (Listen, Energise, Algn, Develop) to foster excellence and growth within the team.
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Alternative Role – Individual Contributor
- Subject matter expert: Serve as a leading specialist in competitor analytics, providing deep insights and guiding multi-year strategic assignments.
- Collaborate with senior leaders and stakeholder groups, including functional teams and senior management, to assess impact alignment and risk.
- Analytical thought leadership: Employ sophisticated reasoning to compare alternatives, solve complex challenges, and innovate solutions through extensive third-party research.
- Foster trusting partnerships with internal (Strategy/Finance) and external stakeholders, leveraging negotiation and influencing skills to yield outcomes.
Essential Skills
- Ability to analyse and interpret financial statements, regulatory filings, and market disclosures.
- Strong external perspective—depends on connecting competitor insights to internal business implications.
- Exceptional analytical, research, and synthesis skills, with a gift for simplifying complexity for senior audiences.
- Excellent written and verbal communication, including experience producing materials for senior executives or board-level stakeholders.
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Preferred Qualifications (Desirable)
- Experience in competitor analytics, strategy, equity research, consulting, or financial services market intelligence.
- Deep knowledge of investment banking and financial services business models, including performance drivers and competitive dynamics.
- Proficiency in large datasets or advanced analytics tools (Power BI, Tableau, Excel modelling).
- Prior experience in operational benchmarking or consumer-centric market intelligence roles.
Barclays Expectations – Workplace Culture & Mindset
Colleagues are expected to embody:
- Core Barclays Values: Respect, Integrity, Service, Excellence, Stewardship (moral direction and ethical choices).
- Barclays Mindset – Empower, Challenge, Drive: Collaborating, innovating, and delivering excellence in team environments.
This role is critical for driving Barclays’ strategic decisions by offering a valuable external competitive lens for leadership at all levels.
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