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Conference and Events Sales Manager
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Conference and Events Sales Manager
Blackburn Rovers FC
Ewood Park, Blackburn BB2 4JF
£36,000pa plus uncapped OTE commission bonus
40 hours pw 5/7
Free parking, free onsite meals
Job Introduction
Are you a results-driven sales leader with a passion for events, hospitality, and winning new business?
We’re looking for a Conference and Events Sales Manager to drive commercial success at the iconic Ewood Park. This is an exciting opportunity to shape and deliver a high-impact sales strategy, grow market share, and position the venue as a leading destination for conferences, meetings and events.
You’ll be both a hands-on seller and inspiring leader, building strong client relationships while developing a high-performing sales culture on site.
What You'll Do
As our C&E Sales Manager, you will:
Drive Revenue & Growth
- Lead the venue’s conference & events sales strategy
- Proactively generate new business and grow existing accounts
- Build a strong pipeline of opportunities to exceed revenue targets
- Maximise conversion rates and spend per head
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Build Client Relationships
- Manage and develop key corporate and agency accounts
- Deliver exceptional customer experiences from enquiry to booking
- Build long-term partnerships and drive repeat business
Lead Sales Performance
- Use tools like Salesforce to track pipeline and forecast performance
- Analyse market trends, competitor activity, and customer insights
- Implement proactive sales initiatives (networking events, sales blitzes, fam trips)
Inspire & Lead a Team
- Lead, coach and develop the on-site sales team
- Create a high-performance culture focused on results and engagement
- Set clear objectives and support continuous improvement
Elevate the Brand
- Collaborate with marketing teams to maximise venue exposure
- Ensure strong local presence in the Lancashire market and beyond
- Support campaigns, social media, and promotional activity
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What We’re Looking For
We’re looking for someone who is commercially sharp, energetic, and proactive, with a passion for driving results.
Essential Experience
- Proven success in proactive sales, ideally within hospitality or venues
- Strong track record of achieving and exceeding revenue targets
- Experience managing key accounts and developing new business
- Confident in using CRM systems (e.g. Salesforce) and sales tools
- Experience leading or mentoring a team
Key Skills
- Outstanding communication and presentation skills
- Strong negotiation and influencing ability
- Excellent organisation and time management
- Commercial mindset with a focus on ROI and performance
- Ability to thrive in a fast-paced, target-driven environment
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Jessica, London
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