Rakuten Advertising
Consultant, Advanced Analytics
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Data Analytics Consultant – Rakuten Advertising
About Rakuten International
Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader empowering individuals, communities, businesses, and society. Headquartered in San Mateo, California, with over 4,000 employees worldwide, our business portfolio includes leaders in e-commerce, digital marketing, advertising, communications, and entertainment. Our mission is to create products and services that deliver exceptional value by fostering a shared community among members and engaging businesses.
Rakuten Advertising provides advertising technology and consumer insights to global brands and retailers. By combining client strategy, tech innovation, and data-driven insights, we deliver impactful advertising solutions. Leveraging Rakuten’s diverse media properties, award-winning performance network, and proprietary research, we create the ideal conditions to attract new customers and cultivate lasting loyalty.
Job Summary
This Data Analytics Consultant role focuses on data-driven insights to address client challenges and drive business growth. The role owner proactively identifies trends, collaborates across teams, and translates complex business questions into actionable analytical solutions.
Responsibilities include:
- Leading client analytics, reporting, and solution development
- Strengthening client relationships and managing project lifecycles
- Mentoring junior team members and sharing best practices
- Developing training materials, documentation, and advanced methodologies
- Presenting strategic recommendations to clients for informed decision-making
Key Responsibilities
Client Insights & Solution Design
- Lead client meetings to define analytical objectives, ensuring impactful solutions are identified.
- Design advanced custom analyses, including benchmarking, publisher optimization, and program performance, delivering actionable insights.
- Develop and optimize complex trend analyses and performance dashboards, ensuring alignment with client needs.
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Data Quality & Operational Excellence
- Oversee report integrity and data accuracy, resolving complex discrepancies.
- Adapt reporting structures to meet dynamic client requirements (e.g., fiscal calendar changes).
- Investigate and resolve data inconsistencies between dashboards and manual reports, implementing long-term solutions.
Strategic Support
- Independent sales forecasting for prospects using data analysis and market insights.
- Contribute to the development of new analytical products based on client needs and trends.
Specific Duties
- Guiding clients toward optimal analytical solutions during discussions.
- Executing advanced analytics with internal tools and databases.
- Collaborating with stakeholders to align findings with business goals.
- Investigating inconsistencies between reports and dashboards.
- Presenting findings to influence client decision-making processes.
Qualifications & Minimum Requirements
Experience:
- At least 2 years in analytics/reporting, preferably in client-facing roles or project leadership.
- Experience from agencies, consulting, or client-side environments.
- Bachelor’s degree required.
Technical Skills:
- Advanced Excel (VBA), BI tools (Tableau, Power BI, MicroStrategy) for dashboard and data visualization.
- SQL proficiency for data extraction and manipulation.
- Python-R familiarity for advanced analytics and automation (a strong advantage).
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Client & Stakeholder Management:
- Ability to explain complex analytics to both technical and non-technical audiences.
- Negotiating client requirements while balancing technical feasibility and business impact.
Organizational & Planning:
- Prioritization and project management of multiple complex deliverables.
- Strong adaptability in fast-paced, ambiguous environments.
Communication & Collaboration:
- Stellar written and verbal skills for presentations and strategy discussions.
- Mentoring junior colleagues and sharing expertise with the Advanced Analytics team.
Critical Thinking & Problem-Solving:
- Assessing strengths and weaknesses of potential solutions.
- Proactively addressing obstacles with contingency planning.
Business Acumen:
- Understanding market operations and sales proposals.
- Continuous upskilling in emerging technologies.
Five Principles for Success at Rakuten
We uphold five core principles that define our culture:
- Always Improve, Always Advance (Kaizen) – Continuous growth and success mindset.
- Passionately Professional – Uncompromising dedication to excellence in work.
- Hypothesize, Practise, Validate (Shikumika) – Applying the Rakuten Cycle for problem-solving.
- Maximize Customer Satisfaction – Focusing on client success and team satisfaction.
- Speed!! Speed!! Speed!! – Driving decision-making, urgency, and team engagement.
Apply your skills to make a difference at Rakuten Advertising—where innovation and impact go hand in hand!
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