Anglo American / De Beers Group
Consumer Insights Coordinator
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Consumer Insights Coordinator
Digital & Consumer Insight Analyst – London
Location: De Beers London, UK Reports to: Head of Consumer Insight / Campaign & Innovation Lead Purpose: Make Life Brilliant by providing human-centered insights that shape business decisions through compelling analysis.
Company Overview
De Beers Group exists to Make Life Brilliant. We are a global leader in diamond jewellery that combines innovative sourcing, exceptional craftsmanship and storytelling to deliver extraordinary experiences. As De Beers London, the world’s premier diamond jewellery maison, we blend rare diamonds with bespoke design to create wearable art. Sustainability is integral to our decision-making, ensuring that our business thrives ethically, socially and commercially.
Visit: www.debeersgroup.com
The Role
You will bridge digital data, market research and consumer insights to transform raw intelligence into actionable strategies. Work across campaign innovation and digital intelligence to inform the brand’s highest-stakes decisions.
Your focus?
- Capturing real consumer behaviour through data
- Translating insights into compelling narratives for stakeholders
- Supporting trend forecasting from social, search and market data
This role demands analytical prowess, human-centric storytelling, and the curiosity to ask, “Why does this matter” for De Beers Group customers globally.
Key Responsibilities
1. Humanities: Enrich Campaign & Innovation Insight
- Collaborate with cross-functional teams to shape consumer-focused insights in campaign and innovation projects.
- Facilitate early-stage exploration by integrating stakeholder trends and casting a fresh eye on cultural and consumer shifts.
- Structure learning plans, objectives and briefs to guide qualitative/quantitative research.
- Craft actionable recommendations grounded in consumer needs, ensuring insights resonate with real world behaviour.
2. Digital Detectors: Glean Meaning from Signals
- Maintain and leverage digital tools (social listening, search democrat, dashboards) to monitor consumer data.
- Pinpoint emerging trends from search/social/MIV analytics and translate patterns into impactful narratives (not just pie charts).
- Highlight early signals of change in category shifts, demand or consumer sentiment.
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3. Insight Architects:Deliver Confident, Relevant Reporting
- Contribute to regular reports (monthly scorecards, campaign tracking) offering clear “What / So What / Now What” insights.
- Simplify complex data into focused, implementable insights tailored to stakeholder needs.
- Identify key takeaways that influence strategic alignment for both sales and innovation.
4. Champions: Ensure Insights Impact Decisions
- Partner with managers to embed insights into operations and stakeholder communication.
- Prepare debriefs, presentations and materials that translate data-driven insights into action.
- Enrich discussions with customer-centric storytelling and relatable examples.
Requirements
We’re looking for a digital native with an empathy for humans. Core qualifications include:
- Consumer insight savviness: Curiosity about consumer behaviour, trends, and cultures.
- Data whisperer: Ability to translate metrics into compelling stories (e.g., turning trends into the why behind them).
- Relevance to and analytical processes: Proficiency in market research, consumer insight, analytics, or similar.
- Digital fluency: Familiarity with social listening platforms, search tools, or dashboards (e.g., Google Trends, Dial, Brandwatch, etc.).
- Cultural surveys: Exposure to qualitative/quantitative research methods.
- Team player: Strong collaboration skills, humble appetite to learn from diverse teams.
Perfect for: Early-career professionals or pivoting strategists who thrive in hybrid, continuously evolving environments.
How We Define Success
- Insights become tangible, actionable change—not just figures.
- Digital and human-centred analysis empowers business decisions across campaigns and innovation.
- Insights are clear, useful and deeply rooted in consumer realities.
- Deliver consistently reliable, high-quality insights with increasing autonomy.
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Why Join Us?
A Future That Gives Back – Benefits
Linteling** your time, mind, and finances efficiently.
- 25 days annual leave + flexibility to adjust with our benefits platform.
- Pension: 4% from you, 11% from us (15% total).
- Healthcare: Entirely-funded Bupa-covered private medical insurance, with upgrade options.
- Wellbeing Support: 24/7 confidential Employee Assistance, Mental Health First Aiders, and a global platform of resources.
- Financial Perks: Access to trade holidays, travel insurance, dental/dental cover, critical illness protection, and more.
- Savings Share Schemes & VALUE SHIP & only CARE cardiologies
- Lifestyle Perks: Employee discounts, staff savings tools, and on-site facilities (e.g. gym, restaurant).
** holistic legacy Culture**
- Since 1888, we’ve refined miningDiamond. Our purpose—enrich lives—builds a legacy of trust, safety and growth.
- Safety First: "Live With Respect" ethos underpins everything. Our teams prioritize all colleagues’ wellbeing on and off-site.
- Qualisecure: Diversify with dignity. We’re proud of a wealth of talent, cultures, and perspectives.
- Sustainability Streams: Building Forever is our commitment to a resilient future for people and communities.
Additional Notes
- Background process: Candidates may undergo vetting (e.g., criminal checks, qualification confirmation).
- External referrals: Not applicable. This is for staff internal candidate only. Alternatives for finding teammates can be available.
- #LI-LP1: Reap the benefits on equal policies, but note: Internationally, some countries/roles may have different target agreements.
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