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Consumer Insights Manager
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
Do you enjoy seeking out the data that reveals key trends and insight? Do you get a kick out of using this knowledge to inspire change and directly impact success? Are you drawn to the social powerhouses that are premium beers? If so, then this maternity cover role might be your ideal next step, and we would love to hear from you.
- You will report to the Director of Consumer & Market Insight and sit within the Consumer & Market Insights team in Brand Marketing.
- Key responsibilities:
- Lead consumer and market research initiatives that generate actionable insights to shape brand strategy, product development, and commercial decision-making across the Beer portfolio.
- Unearth fresh perspectives across our branded portfolio, including:
- Tennent’s Lager
- Menabrea
- Heverlee
- Drygate
- Innis & Gunn
- Collaborate with:
- Internal stakeholders in Brand Marketing, Sales, Category Insight, and Technical & Innovation
- 3rd party suppliers and agency partners
- Manage qualitative and quantitative research
- Monitor the effectiveness of marketing activity
- Lead insight programmes such as brand health tracking
- Convert complex findings into clear recommendations supporting:
- Short-term targets
- Longer-term growth plans
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About You
As Consumer Insight Manager, you will be responsible for:
- Owning insight inputs into brand planning cycles
- Managing:
- Ongoing research projects
- Bespoke research projects
- Supporting innovation through:
- Concept testing
- Product testing
- Translating consumer and market trends into practical actions for brands and commercial teams
Ideal candidate attributes:
- Experience in consumer insight or market research, preferably within:
- FMCG
- Beverage sector, or another consumer-focused industry
- Strong knowledge of:
- Qualitative methodologies
- Quantitative methodologies
- Familiarity and comfort working with:
- Kantar
- Nielsen
- Analytical rigour and commercial curiosity
- Ability to:
- Manage multiple projects
- Manage agency relationships
- Clarity and influence when:
- Communicating insight
- Ensuring the voice of the consumer is central to brand, marketing, and commercial decisions
About the Company
Operating through the Matthew Clark, Bibendum, Tennent’s, and Bulmers Ireland brands, the Group possesses a market-leading range, scale, and reach, backed by intimate market understanding.
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Intervention from grass to glass:
- Grow, brew, manufacture, market, and deliver some of the world’s favourite drinks.
Owned/exclusive brands include:
- Bulmers – leading Irish cider brand
- Tennent’s – leading Scottish beer brand
- Magners – premium international cider brand
- Other premium offerings:
- Heverlee
- Menabrea
- Five Lamps
- Orchard Pig
Sustainability & Culture
- Champion and embed sustainability across all operations.
- Deliver joy to customers while addressing people and planetary impact.
- ESG vision for achieving a better world.
- Focus:
- Respecting, supporting, and developing employees to fulfil and exceed their potential.
- Creating a culture of winning together via collaboration.
Encourages diverse backgrounds due to variances in experiences and skills, which combine with passion to drive mission achievement.
For those needing accommodations during the interview process, notification is welcome.
Note to recruiters: C&C Group and inclusive companies do not accept unsolicited CVs. For help, contact: careers@candcgroup.com<br> Apply through: C&C Group Candidate Portal
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