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Consumer Insight Manager (Maternity Cover) – Brand Marketing
Location: Recruitment across C&C Group plc markets (UK & Ireland)
About the Company
C&C Group plc is a premium drinks company that owns, manufactures, markets, and distributes a diverse portfolio of beer and cider brands, including globally recognised names like Bulmers, Magners, and Tennent’s.
Operating through brands such as Matthew Clark, Bibendum, Tennent’s, and Bulmers Ireland, the Group delivers a market-leading portfolio, from raw ingredients to enduring consumer favourites. Key brands include:
- Bulmers (leading Irish cider)
- Tennent’s (leading Scottish beer)
- Magners (premium international cider)
- Rising premium and craft offerings like Heverlee, Menabrea, Five Lamps, and Orchard Pig.
Sustainability is central to C&C’s strategy, embedded across operations to champion ESG goals—delivering a positive impact for people and the planet. The business fosters a collaborative, data-driven culture where diverse talents and winning teamwork lead the way.
About the Role
Are you passionate about uncovering consumer trends and driving meaningful change through data? Do you thrive in beverage sectors and enjoy turning insights into strategy? This maternity cover opportunity could be your next step.
Reporting to: Director of Consumer & Market Insight Team: Consumer & Market Insights, Brand Marketing
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Core Responsibilities:
- Lead consumer and market research initiatives, delivering actionable insights that shape brand strategy, product development, and commercial decisions for the entire Beer portfolio.
- Surface fresh perspectives across PORTFOLIO brands: Tennent’s Lager, Menabrea, Heverlee, Drygate, and Innis & Gunn, integrating insights into brand growth plans.
- Collaborate cross-functionally with:
- Internal teams: Brand Marketing, Sales, Category Insight, Technical & Innovation
- External partners: 3rd-party suppliers and research agencies such as Kantar and Nielsen
- Execute qualitative and quantitative research, track marketing effectiveness, manage brand health programmes, and distil complex findings into clear, impactful recommendations.
- Align insight-driven actions with short-term targets and long-term brand growth.
About You: Key Requirements
The ideal candidate will leverage their experience in consumer insight or market research, ideally within FMCG, beverage, or a consumer-focused sector, with expertise in:
- Methodologies: Qualitative and quantitative research methodologies.
- Vendor Experience: Partnerships with Kantar and Nielsen.
- Analytical Commercial Flair: Balancing data rigour with strategic, business-minded insight.
- Multitasking: Managing multiple projects and agency relationships.
- Communication: Presenting insights clearly and persuasively to influence brand and commercial decision-making.
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Ideally but not strictly, you will also:
- Contribute to innovation processes (concept and product testing).
- Translate market trends into actionable tactics for brand and commercial teams.
- Own insight inputs in brand planning cycles, including ongoing research and bespoke projects.
What We Offer
As a key player in the premium drinks industry, C&C Group supports a culture of results-driven collaboration. Benefits include:
- Passion for Purpose: Sense of mission by delivering joy to consumers while embedding sustainability values.
- Professional Growth: A development mindset where talent is respected, supported, and harnessed.
- Inclusivity: Open to diverse perspectives; accommodate needs during interview processes as required.
How to Apply
Applications must submit via C&C’s official portal: 🔗 careers.candcgroupplc.com/vacancies/
Note to Recruiters/Agencies: Unsolicited CVs from agencies are not accepted. For guidance, contact careers@candcgroup.com.
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