Human8
Content Activation Manager (UK)
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Department: Growth Office
Employment Type: Permanent - Full Time
Location: Manchester
Description
Do you have a passion for marketing, a knack for storytelling, and an interest in creating content that makes an impact? If so, this role could be perfect for you.
Working closely with our Global Marketing Team and fellow content team members, you’ll help bring Human8’s ideas, insights, and expertise to life. You’ll turn complex thinking into clear, compelling content and activate it across our owned channels, global campaigns, and social media. By collaborating with subject-matter experts across the business, you’ll help create and scale content that builds brand awareness, supports our commercial teams, engages clients and prospects, and strengthens the Human8 brand.
This is a temporary 12-month role, offering an excellent opportunity to broaden your marketing expertise, support, and take ownership of key initiatives and contribute to impactful marketing projects.
Key Responsibilities
Campaign Content Creation
- Collaborate with the content team, subject-matter, and solution experts to create engaging, high-quality content (e.g., our yearly consumer trend report) for regional and global campaigns.
- Repurpose and extend campaign assets into new formats to maximise their reach and lifespan.
- Experiment with creative (digital) formats that attract new audiences and deepen engagement.
- Assist with analysing the performance of campaign tactics and translate learnings into future optimisations.
- Work closely with the Regional Activation Managers to better understand regional needs and support in shaping regional campaigns and assets, ensuring brand consistency.
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Blogs & Editorial
- Manage the Human8 blog, ensuring a strong, consistent wave of fresh, relevant content linked to our campaigns and evergreen content.
- Optimise content for AEO and SEO performance in collaboration with the digital marketing team.
- In collaboration with the digital marketing team, analyse blog performance.
- Ensure quality, consistency, and alignment with our brand positioning and tone of voice.
- Support in the creation of PR/editorial content.
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Social Media
- Translate global campaigns, blog content, cases, and editorial stories into social-first content that drives reach and engagement.
- Support regions in adapting global content for local use while ensuring brand consistency.
Skills, Knowledge, and Expertise
- Understanding of AEO, SEO, and performance marketing principles to optimise content with digital marketers.
- Excellent copywriting and storytelling skills, able to simplify complex topics into clear, engaging narratives.
- Understanding of the insights/marketing industry and/or research fundamentals is a plus.
- Good communication skills to inspire contributors and collaborate effectively with stakeholders.
- Collaborative mindset, working seamlessly with experts, marketing colleagues, and commercial teams.
- Solid project management and time-management skills to keep multiple content streams moving.
- Experience with digital marketing tools (e.g., WordPress, HubSpot) is a plus.
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