CuddleCo
Content and social media Manager
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Company Description
CuddleCo is a UK-based nursery brand with over 30 years of combined experience, focused on creating safe, affordable, and stylish essentials for babies and parents. From its origins with the award-winning Comfi-Cush Stroller Liner, the company has expanded into mattresses and furniture, continuing to earn industry recognition. All products are designed and thoroughly tested in the UK, using carefully selected materials and modern prints that balance comfort, functionality, and style. CuddleCo’s products are available online and in-store across the UK and Ireland, with a growing portfolio and presence in new markets. The team is committed to supporting parents with long-lasting, multi-functional products that grow with their baby, from pregnancy and beyond.
Role Description
The Content and Social Media Manager is a full-time, on-site role based in Manchester. This role is responsible for planning, creating, and publishing engaging content across CuddleCo’s social media channels, website, and other digital platforms, ensuring consistent brand voice and visual identity.
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Day-to-day tasks include:
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- Managing social media calendars
- Drafting posts and campaigns
- Optimizing content for reach and engagement
- Monitoring performance metrics to refine strategy
The role involves collaborating with marketing, product, and design teams to support launches, promotions, and brand storytelling, as well as responding to community interactions and messages in a timely, professional manner. The Content and Social Media Manager will also research trends within the nursery and parenting market, propose new content ideas, and help strengthen CuddleCo’s digital presence.
Qualifications
- Strong social media marketing and social media optimization (SMO) skills, with experience managing brand channels and campaigns.
- Proficiency in content strategy and planning, including creating editorial calendars and aligning content with business objectives.
- Excellent writing and communication skills, with the ability to adapt tone and style for different platforms and audiences.
- Experience with basic analytics tools to track performance, interpret data, and optimize content and social media activity.
- Familiarity with the nursery, baby, or lifestyle sector, or a strong interest in parenting and family-focused brands.
- Ability to work on-site in Manchester, collaborate effectively with cross-functional teams, and manage multiple projects simultaneously.
- Prior experience in content or social media roles, ideally within consumer products or e-commerce environments.
- Relevant education or training in marketing, communications, media, or a related field is beneficial.
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