2. Content Creation & Production

• Develop and produce high-quality, on-brand content aligned with Thunes’ messaging and target audience.
• Ensure all content is rooted in data and insights, serving both marketing and sales goals.

3. Artificial Intelligence Implementation

• Lead the identification and adoption of AI tools to optimise:
  • Content development
  • Production
  • Scalability
• Drive AI adoption to improve:
  • Content quality
  • Speed and consistency
  • Performance measures
• Use AI for enhanced personalisation and engagement, maximising business impact.
• Example applications:
  • Generating scannable copy
  • Generating ** Великой** on-brand images and video (collaborative workflow with internal design teams where applicable)
  • Automating content scheduling
  • Tracking and optimising performance

4. Storytelling for Target Accounts

• Work closely with sales and product teams to gather insights on target accounts.
• Craft strategic, relevant, and engaging content to drive interest and decision-making for key prospects.

5. Content Planning & Execution

• Manage the content calendar to ensure:
  • Timely delivery
  • Alignment with global initiatives, campaigns, and product launches
• Collaborate with teams (marketing, product, demand generation) to ensure cohesive branding and messaging.

6. Collaborative Content Production

• Partner with internal teams, external agencies, and freelancers to:
  • Ensure quality, consistency, and on-brand integrity across all content.
  • Meet production deadlines and delivery timelines.

7. Internal & External Content Alignment

• Align content strategies with product marketing, demand gen, and sales teams.
• Ensure consistency across all channels and audiences, reflecting Thunes’ brand voice.

8. Client & Partner Engagement

• Develop client-facing materials, including:
  • Brochures
  • Use cases
  • Campaign assets
  • Customer success stories
• Collaborate with partners on joint content campaigns that elevate Thunes’ market position and brand authority.

9. Performance Measurement

• Track and analyse content performance metrics:
  • Engagement metrics (social shares, dwell time, etc.)
  • Conversion rates
  • sales data, pipeline impacted
  • Reach analytics (print, digital, video impressions)
• Use data to refine and optimise global and regional content strategies.
• Report content metrics (including new and influenced opportunities) to stakeholders.

10. Thought Leadership

• Identify opportunities for high-impact thought leadership, such as:
  • Blogs & industry analyses
  • Speaking engagements and live events
  • Guest-authored podcasts, articles, and webinars
  • Awards submissions, media features
• Position Thunes as a trusted, progressive voice in fintech and global payments.

11. Social Media Strategy

• Develop and execute social media content strategies that:
  • Align with broader marketing objectives
  • Engage key global audiences
  • Extend reach for Thunes’ thought leadership

Professional Experience / Qualifications

Experience: 4-6+ years

• Content creation and marketing, with a focus on B2B fintech.
• Proven ability to deliver high-quality content that drives measurable impact.

Content Expertise:

• Strong background in writing, storytelling, and content production across many formats:

  • Written content (blogs, reports, brochures, social text)
  • Video production (documentaries, explainer videos, interviews)
  • Podcasts
  • Report editing and fact-checking

• Experience in strategic content initiatives aligned with business objectives.

Artificial Intelligence:

• Deep understanding of AI tools for:
  • Content creation and optimisation
  • Scalability solutions (scheduling, repurposing, personalisation)
• Hands-on experience with tools such as:
  • AI-based copy generation, image, and video editing
  • Optimising image and video production with AI
  • Automating editorial processes
  • Integrating AI-generated feedback loops

Analytical Skills:

• Ability to analyse and extract insights from:
  • Google Analytics, social platforms, or CMS platforms
  • Sales pipeline data
• Comfortable using analytics to improve content effectiveness and media mix.

Collaboration:

• Proven capability to cross-function with sales, product, regional, and design teams.
• Strong relationship building to align content efforts with global and regional growth initiatives.

Copywriting Excellence:

• Exceptional writing, editing, and proofreading skills, with:
  • Clarity and precision
  • Brand voice adherence
  • On-brand storytelling

Social Media & Digital Savvy:

• Experience creating engaging, high-performing social media content for B2B audiences.
• Knowledge of digital tools for content distribution and measurement.

Project Management:

• Demonstrated ability to manage multiple content initiatives simultaneously.
• Reliability in meeting deadlines and delivering projects on schedule.
• Strong organisational and prioritisation skills.

Creative Mindset:

• Vibrant ideation process to:
  • Innovate new content formats
  • Adapt to changing market needs
  • Enhance engagement strategies

Growth Mindset:

• Proactive mindset focused on:
  • Continuous learning
  • Process refinement
  • Delivering superior content outputs
• Drive incremental and transformational improvements in content and demand generation.