Content Creation & Production

• Develop and produce high-quality, data-driven content that aligns with Thunes’ messaging and target audience.
• Ensure alignment with marketing and sales goals.

Artificial Intelligence Implementation

• Identify and implement AI tools to enhance content development, production, and scalability.

• Improve:

  • Content quality
  • Editorial consistency
  • Performance metrics
  • Personalization and engagement

• Maximize AI-advantage for business objectives.

  (Example AI tools: NLP, image video generation, copywriting tools, analytics platforms)

Storytelling for Target Accounts

• Work with sales and product teams to understand B2B fintech pain points.
• Create customer-centric content that drives:
  • Engagement
  • Prospect interest

Content Planning & Execution

• Manage the content calendar (ensuring timely global alignment with campaigns).
• Support productive launches, business initiatives, and global sales enablement efforts.
• Collaborate with internal/external teams to ensure: ✅ Quality ✅ Consistency ✅ Brand alignment

Collaborative Content Production

• Work with:
  • Internal teams
  • Freelancers/Agencies
• Maintain quality and onscale branding.

Internal & External Content Alignment

• Align content with product marketing/demand generation to reflect business needs.
• Ensure unified messaging across channels and audiences.

Client & Partner Engagement

• Develop client-facing materials highlighting our solutions.
• Partner with clients or external collaborators to create collaborative content campaigns.

Performance Measurement

• Track and analyze content performance via data metrics.
• Apply insights to optimize strategies and drive: ✔ KPIs ✔ New opportunities ✔ Conversations
• Report on content metrics to stakeholders.

Thought Leadership Development

• Identify opportunities for content-driven thought leadership, including:
  • Blog posts
  • Speaking engagements
  • Industry awards
• Push Thunes to be a recognizable leader in fintech and payments.

Social Media Strategy

• Support the development and execution of social media strategies across teams.
• Align with broader marketing objectives while engaging key audiences.

(Additional focus on AI-powered content creation and distribution.)

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Professional Experience & Qualifications

Experience

• 4–6+ years in content creation and marketing, specifically within B2B fintech.
• Demonstrated ability to produce high-quality, results-driven content.

Key Skiils

Content Expertise & Execution

• Strong background in strategic content planning and storytelling, aligning with business objectives.
• Expertise in diverse formats:
  • Written content (blogs, white papers, case studies)
  • Video & podcasts
  • Visual storytelling

Artificial Intelligence

• Proficiency in AI for content optimization, including:
  • NLP for data-driven copywriting
  • Pixel arts/generative AI tools for image/video content
  • AI ones for speed and editorial consistency
  • Analytics to track engagement and refine strategies

Analytical & Insight-Driven

• Strong abilities to interpret and use performance metrics (e.g., Google Analytics, social insights).
• Use data to continuously refine content strategies.

Collaboration & Agility

• Experience working across sales, product, and regional teams.
• Ability to adapt communication for global team shifts.

Writing & Editing

• Exceptional copywriting, editing, and proofreading skills.
• Detail-oriented with a passion for high-impact content.

Digital & Social Savvy

• B2B social media strategy expertise.
• Ability to grow reach and engagement through digital platforms.

Project Management

• Strong organization in managing multiple content deadlines.
• Prioritization and spiritual ownership of initiatives.

Innovation & Growth Mindset

• Creative thinker with passion to break new ground in content.
• Proactive learning to improve content, tools, and platforms.

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Ready to join Thunes?

Demonstrate how your expertise in content & AI aligns with our thought leadership goals—apply today!