PAUL THOMAS
Content & Communications Manager
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Content & Communications Manager
CONTENT & COMMUNICATIONS MANAGER
CONTRACT TYPE: Full time, PERMANENT
LOCATION: Battersea, London
WORKING HOURS: Monday – Friday, 8am – 5pm. Start times may vary depending on needs of the business.
REPORTS TO: Creative Director & Owner
START DATE: ASAP/August
ABOUT THE ROLE
We are seeking a strategic and creative Content and Communications Manager to lead our brand, content, and communications efforts. This role is ideal for a highly organised and visually driven marketer who thrives in a fast-paced, design-forward environment. You will be responsible for growing brand visibility, customer engagement, and sales through cohesive storytelling, content creation, and digital strategy.
DUTIES
Content Creation & Brand Storytelling
- Plan, produce, and edit high-quality visual and written content across social media, email, website, and print.
- Conduct regular photoshoots of floral arrangements, studio work, and events.
- Develop engaging stories around products, seasonal themes, and customer experiences.
- Ensure a consistent brand voice and aesthetic across all channels.
Digital Marketing & Social Media
- Manage and grow our presence on Instagram, Facebook, Pinterest, LinkedIn, and other relevant platforms.
- Design and implement content calendars and digital campaigns aligned with product launches, events, and promotions.
- Track engagement and performance metrics, and optimise strategies accordingly.
- Work closely with external digital agency to manage paid campaigns (Google Ads, Meta, etc.) and maximise ROI.
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Email Marketing & Website Management
- Create and manage regular email newsletters featuring updates, offers, and care tips.
- Maintain website content, including product descriptions, blog posts, and landing pages.
- Collaborate with the e-commerce team to support online sales and seasonal promotions.
Brand Development & Communications
- Implement integrated marketing strategies (B2B and B2C) to reinforce high-end brand positioning.
- Oversee the creation of brand materials including brochures, newsletters, and media kits.
- Coordinate with internal teams and external partners (photographers, PR, designers) to maintain communication consistency.
- Monitor industry trends in florals, weddings, and lifestyle to keep brand content current and compelling.
Community Engagement & Partnerships
- Develop partnerships with local businesses, influencers, and event collaborators.
- Represent the brand at community events, pop-ups, and promotional activations.
- Lead initiatives to enhance brand loyalty and community involvement.
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QUALIFICATIONS
- Proven experience in content creation, digital marketing, or brand management (experience in a lifestyle or floral-related industry is a plus)
- Strong photography, video, and editing skills (using tools like Adobe Creative Suite, Canva, or similar)
- Excellent writing and storytelling skills with an eye for design and detail
- Solid understanding of social media platforms, SEO, and email marketing tools (e.g., Mailchimp)
- Ability to work independently and collaboratively in a fast-paced, creative environment
- Passion for floristry, nature, aesthetics, and connecting with an engaged community
COMPANY BENEFITS
- Overtime is fully paid at PAUL THOMAS or time off in lieu can be organised
- All employees receive 28 days’ holidays, including Bank Holidays. Additional holiday days and other benefits will be awarded for long service
- Yearly service awards
- Enhanced Sick Pay policy following a successful probation
- Flexi-lunches
- The role is a standard 42.5 hour working week, with additional week and weekend hours when required. Fully studio based.
To apply, please send your CV and cover letter to careers@paulthomasflowers.co.uk
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