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Content Creator
Short Form Content Creator at Peoples Automotive Group - Edinburgh
About The Role
You don’t just use TikTok or Instagram Reels – you live them. You’re the one sending your mates trending sounds before they go viral. You think in hooks, scroll with purpose, and already have a mental list of “I'd have done that better” every time you see a brand post.
This is an incredible opportunity to take what you already do – create, scroll, obsess over content – and turn it into your career.
This isn’t a desk job. It’s a camera-facing, trend-chasing, scroll-stopping role for someone who lives on TikTok and Instagram Reels - and is happy chasing the creation of content that flies.
We’re building something different. And we need someone who’s not afraid to be the face of it.
Key Responsibilities
- Plan and film original short-form videos for TikTok, Reels and YT Shorts
- Be the on-screen personality for regular content across TikTok, Instagram Reels, and YouTube Shorts
- Take ownership of video storytelling: planning, scripting and filming content independently or with internal support
- Work with the marketing team to align video content with campaign activity, offers, product launches, and showroom events
- Generate ideas and contribute to the weekly social content rhythm — you’ll be a key part of our creative process
- Stay on top of trends, memes, formats and sounds — and use them to drive relevance
- Turn product features, offers, FAQs and customer moments into engaging content
- Write engaging captions and call-to-actions when needed
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You’ll Need To Be
- Confident on camera with a strong, natural presenting style
- Creative and tuned in to what works on TikTok and Instagram
- Self-starting — able to plan, film and execute without waiting for perfect conditions
- Collaborative — happy to work with others on ideas and content shoots
- Comfortable filming using a phone or camera (no professional lighting/sound needed)
- Organised and consistent — can stick to a weekly content rhythm
- Passionate about helping customers, sharing useful info, and showcasing product in a non-salesy way
- Resilient – able to handle feedback, stay positive under pressure and keep creating when it’s busy
- Excited by the opportunity to work independently – no hand holding, just momentum
- Proactive – always looking for the next idea, the next post, the next way to improve
- Basic CapCut / TikTok editing skills
- Interest in cars, technology, or EVs
- Previous experience creating content for a personal or brand account
- Experience going live on social or engaging with comments/community
- Full UK Driving Licence holder
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Nice To Have
- Basic CapCut / TikTok editing skills
- Interest in cars, technology, or EVs
- Previous experience creating content for a personal or brand account
- Experience going live on social or engaging with comments/community
What You’ll Get
- A chance to shape the voice and personality of a national automotive brand online
- Support from an in-house team to help produce, post and promote your content
- Freedom to test ideas, experiment and create in real-time
- Company benefits, development opportunities, and the chance to grow your own following as part of our brand
At Peoples we don’t just look at your CV. We want to know who you are, what your values are and what your potential is. We are an inclusive employer and we want everyone to feel that they can be their genuine self in work. Everyone is welcome and inclusivity and respect are at the heart of our business.
Please submit your application with examples of social accounts, content or communities you have managed to recruitment@peoples-group.co.uk.
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