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Marketing Campaign Manager
Reporting to: Head of Communications
Contract Type: Permanent, Full Time, 40 hours
About Cera
Cera is the UK’s largest HealthTech company and one of Europe’s fastest-growing businesses – harnessing preventative technology and AI to take care out of Britain’s hospitals and into patients’ homes. Our 10,000 carers and nurses deliver around 2.5 million patient home visits a month – a volume greater than all A&E attendances across England.
Cera is now Europe’s largest HealthTech company and one of its fastest-growing businesses, with circa $500 million in annualised revenues, and 150-fold growth in impact over the past five years. Cera has also gathered the largest home healthcare dataset in Europe, powering the development of cutting-edge AI products that have reduced hospitalisations by up to 70%, saving the UK Government and NHS more than £1 billion to date.
The UK’s Number 1 ranked HealthTech company, Cera’s pioneering approach has been recognised by numerous industry awards including a Newsweek AI Impact Award, the UK Tech Awards’ Tech for Good Prize, Health Tech Digital’s Best Use of Artificial Intelligence, the Deloitte Fast 50 and EY’s prestigious UK Entrepreneur of the Year Award 2024. Cera was recently recognised by TIME Magazine as one of the World’s Top HealthTech Companies, and has been recognised as the Number 1 Healthcare AI Company for 2025.
About the role
To drive brand growth and audience engagement through the end-to-end ideation, design, and execution of integrated marketing campaigns. This role blends creative graphic design, webpage creation, and persuasive copywriting with modern AI-driven workflows to deliver high-impact multi-channel campaigns.
Responsibilities
Campaign Ideation, Planning & AI Integration
- Creative Conception: Lead brainstorming sessions to develop original, innovative themes for brand, product, and content-led storytelling.
- AI-Augmented Workflows: Seamlessly integrate AI tools (e.g., ChatGPT, Claude, Midjourney) into the creative process to accelerate campaign ideation, refine messaging variations, and prototype visual concepts.
- End-to-End Ownership: Scope, plan, and execute content campaigns from initial concept through to final delivery, asset creation, web publication, and performance reporting.
- Content Calendar Management: Maintain a comprehensive cross-channel content calendar that drives fame and maximises reach & engagement, while supporting commercial objectives & corporate messaging.
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Video Production & Editing
- Shoot & edit compelling video content which engages Cera’s target audiences – bringing to life our work to transform healthcare through technology.
- Drive audience engagement strategies through video-led content.
Visual Asset & Graphic Design
- Design Creation: Act as the primary internal resource for visual content and brand-led thinking – creating high-quality, on-brand digital assets, from motion & static graphics, to social carousels, marketing collateral, and presentation decks utilising Canva, Figma and Adobe Creative Suite.
- Brand Consistency: Champion and maintain corporate visual identity guidelines across all external-facing marketing and campaign touchpoints.
- Asset Library Management: Organise and maintain a clean, accessible repository of templates, imagery, and design systems for the wider team.
Webpage Creation & Content Publishing
- Campaign Landing Pages: Build, launch, and format dedicated campaign landing pages and digital content hubs, ensuring an optimal user experience and clear calls-to-action.
- Web Content Management: Regularly update, optimise, and publish campaign content directly to the website using the company Content Management System (CMS).
- Conversion Optimisation: Partner with the wider team to implement basic SEO best practices and A/B test layout variants to maximise webpage engagement and conversion rates.
Copywriting & Storytelling
- High-Impact Storytelling: Create compelling strategies and content assets to tell Cera’s story in a highly engaging and emotive way, across multiple channels and media types, spanning video, written content, motion graphics, carousels and written articles.
- Scriptwriting & Copywriting: Lead on scriptwriting for video creation, & copywriting for content-led social media strategies, design-led decks and
- Tone of Voice Alignment: Adapt complex corporate themes into accessible, action-oriented, and engaging commercial copy.
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Campaign Execution & Performance Analysis
- Digital Tracking: Strengthen, monitor, and optimise Cera’s online & social media presence, including monitoring for any reputational risks.
- Reporting & Analytics: Track key performance indicators (KPIs) – including email open rates, webpage conversion rates, and social engagement – providing data-driven insights to continually refine future marketing initiatives.
Social Media Monitoring
- Work alongside the communications manager to closely monitor sentiment surrounding the Cera brand and our key spokespeople.
- Alert the team to any changes in sentiment or hostile posts / tags.
- Identify key trends that drive uplifts in positive sentiment, and optimising content strategy accordingly.
Skills and Experience Required
- Campaign Experience: Proven track record of managing and delivering successful multi-channel marketing campaigns from scratch.
- Design & Tool Proficiency: Hands-on, professional experience with Figma, Canva, Adobe Creative Suite, and Mailchimp.
- Web Creation Skills: Direct experience building and formatting webpages, managing a CMS, and understanding basic digital user-experience principles.
- AI-Literate: Highly proficient in leveraging generative AI tools to support daily tasks, with a strong understanding of how to prompt, refine, and polish AI outputs into professional-grade assets.
- Instinctive Storyteller: Proven ability to tell a compelling story across multiple media types, from video, motion graphics and carousels to written articles, social media posts and newsletters.
- Project Management: Strong organisational skills, with a proven ability to manage multiple creative projects concurrently without sacrificing quality.
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