Mitchells & Butlers PLC
Content Creator
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Are you a passionate, creative and results-lead social media superstar with a real passion for drink and food, looking for a new challenge and agenda? We have an exciting permanent opportunity for a creative and passionate Content Creator to join our Pubs Division Brand Marketing team, focusing on our well-loved Sizzling Pubs brand.
Sizzling Pubs
Sizzling Pubs is a brand of family value pubs operating across the UK. Our pubs are fun and friendly places for people to live out all of life’s occasions with friends and family, experiencing fantastic food and drinks for exceptional value.
Role Overview
As Content Creator for our Sizzling Pubs brand, this role leads and owns social content creation across organic and paid channels for both brand-level and local social media platforms, including Instagram, TikTok, Facebook and YouTube.
You'll be the creative force behind one of the UK's best-known pub brands, bringing campaigns, food, drink and guest experiences to life through engaging social-first content, ensuring all content aligns with the brand tone of voice, brand priorities, and values. The Content Creator drives performance across all social scorecard metrics engagement, conversion, awareness, and follower growth with the goal of increasing brand visibility, driving footfall, and growing sales across our venues.
Key Responsibilities
Content Creation
- Plan, create, and publish social content across brand-level Instagram, TikTok, Facebook and YouTube accounts to drive consideration, bookings, footfall and sales.
- Capture video, stills, and copy on-site (approx. 3 visits per week) to showcase key moments, menu items, events, and team.
- Develop and execute a social-first approach to all brand campaigns, working closely with Brand Marketing Managers and the wider marketing team.
- Identify and react quickly to emerging social trends, ensuring content remains relevant and timely.
- Plan content calendars around brand campaigns, seasonal moments, and cultural key dates.
- Manage social shoots; create shot lists, coordinate logistics with venues and suppliers, and oversee content storage and usage.
- Create content for paid campaigns and promotions.
- Attend and capture content at key events (e.g., sporting occasions, openings)
Influencer & Partnership Management
- Develop and deliver influencer campaigns aligned with brand strategy and key marketing activity.
- Source, brief, and manage influencers directly or through agency partners/tools.
- Oversee influencer gifting, payments, and content storage.
- Work with brand partners, suppliers, and collaborators to bring partnerships to life through engaging social storytelling.
- Develop and execute partnership content plans and manage joint social shoots.
- Coordinate internal and external competitions and prize activity in collaboration with partners
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Social Search
- Help shape the future of Sizzling's content strategy by creating search-friendly content that improves discoverability across TikTok, YouTube, Instagram and emerging AI-powered search experiences.
Drive Local Social Performance
- Develop and share monthly local content calendars and best practice guides.
- Provide campaign assets for use at site and district level.
- Report and cascade key performance data to improve local content quality and frequency.
- Directing GMs and social leads to training resources and supporting district coaching where required.
- Attend roadshows and district meetings to promote and educate teams on the importance of social media as appropriate.
Community Management & Collaborations
- Monitor and respond to guest enquiries and comments across brand-level social channels.
- Engage with and repurpose user-generated content (UGC).
- Build relationships and collaborations with aligned content creators, influencers, and partner brands.
- Participate in online conversations that enhance brand reputation and engagement.
Paid Social
- Manage brand-level paid social content, focusing on brand awareness, engagement, and conversion.
- Identify target audiences and continuously optimise campaigns through A/B testing.
- Work with the Divisional Digital Marketing Manager to manage paid budgets effectively, maximising ROI through targeting and creative optimisation.
- Support local paid activity where needed to drive sales and promote local events.
Reporting
- Use Sprout to compile and share regular reports on brand and local social performance.
- Cascade social scorecard results to district leads to encourage continuous improvement.
- Provide insight-led recommendations and implement learnings to improve future content.
- Report monthly on paid social spend, performance, and impact.
- Contribute to the central digital scorecard for monthly executive brand updates.
Requirements
Just like our brands, our teams are diverse. You’ll:
- Understand what makes people choose a pub, restaurant or hospitality brand and know how to turn everyday moments into engaging social content.
- Be able to identify emerging cultural moments, creator trends and platform changes, reacting quickly to keep the brand relevant.
- Be experienced in creating content for TikTok, Instagram, Facebook and YouTube.
- Be skilled in video and image editing (Canva, CapCut, or similar tools).
- Have experience in managing Meta Ads, including audience targeting, copywriting, compliance, and performance analysis.
- Understand TikTok SEO, social search and discoverability.
- Have experience working with other creators and user-generated content.
- Have commercial understanding of how social drives brand awareness and sales.
- Be comfortable using AI-powered creative tools to improve efficiency and content production.
- Be confident using social scheduling and analytics tools (e.g., Sprout Social, Hootsuite).
- Have excellent copywriting skills and strong attention to detail.
- Be a self-starter, with the ability to manage a varied workload and a packed diary.
- Be an outgoing, confident communicator who enjoys working with people, creating engaging content and building strong relationships with everyone from pub teams to senior stakeholders.
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Benefits
You’ll be well rewarded…
- Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount
- Car or Car Allowance
- Mobile working: the flexibility to work from home, the office or one of our sites
- Private Medical Scheme
- On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.
What makes Mitchells & Butlers a great place to work?
At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.
Apply
Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.
Closing Date – Monday 3rd August 2026 at 11:59pm
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