CME Jewellery
Content & Digital Marketing Manager
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Location: Office-based in Leicester (with some flexibility after onboarding)
Salary: £32,000 – £42,000 pro rata (dependent on experience) with discretionary bonus
Hours: While this is primarily an office-based role, we offer flexibility in working hours. Part-time options are available, making it ideal for those looking to work around school hours, other commitments, or adjust their hours during term time and school holidays.
Holidays: 25 days
Benefits:
- Discretionary bonus
- Voucher scheme
- Staff discount
- Employee Assistance Programme
- Company events
- Parking on site
Overview
Are you a commercially minded marketer with a natural talent for writing and an interest in jewellery? Do you have experience in B2B marketing and enjoy creating engaging content that resonates with customers?
We’re a family-run jewellery wholesale business looking for a hands-on Content & Digital Marketing Manager to take ownership of our marketing efforts, shape our brand’s voice, and help drive the company forward. We work with a diverse range of clients, from small independent entrepreneurs to well-known high street brands.
About the Role
This is a standalone role where you will play a key part in shaping the strategic direction while taking hands-on responsibility for day-to-day execution across digital marketing, content creation, and advertising. While you’ll be the main driver of our marketing efforts, we have an in-house photographer and there is a small budget for outsourcing or training in areas where additional expertise is needed. You will oversee any outsourced work to ensure consistency and effectiveness.
If you’re looking for a fashion-forward brand that’s all about glossy campaigns and red carpet moments, this might not be the role for you. We’re more stock rooms than catwalks - helping retailers find beautiful jewellery where price and commercial opportunity are key.
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Key responsibilities include:
- Strong Content Creation: Write engaging, accurate, and compelling copy for newsletters, social media, website content, and marketing materials—without relying solely on AI.
- Marketing Strategy & Planning: Contribute to the marketing strategy defining the overall direction and develop the plan to deliver. Must be able to assess performance metrics and adjust strategies as needed to optimise results.
- Drive organic traffic growth and improve search engine rankings through effective on-page and off-page optimisation.
- Market & Trend Awareness: Stay up to date with the jewellery market, industry trends, and competitor activity to help shape content and marketing strategies.
- Customer Understanding: Register and analyse new customers to refine marketing efforts and measure impact.
- Social Media Management: Write, plan, schedule, and post organic content across platforms while managing engagement and interactions. Paid social advertising is not a major focus—this can be outsourced if needed.
- Outreach & Engagement: Manage customer communication across all channels.
- Email Marketing & Content Creation: Write copy, build, and send email campaigns using MailChimp and the website platform, ensuring alignment with brand messaging and marketing goals.
- Visual Content Creation: Work with the in-house photographer to create engaging visual content. While this is not a design role, the candidate will need to create static and video posts using tools like Canva.
- Website updates: Ensure the website is regularly updated with the latest products and imagery, keeping the content fresh and aligned with current offerings.
- Performance Analysis: Monitor and analyse key performance indicators across social media, email marketing, and website traffic to inform future strategies (deep data expertise is not required).
- Photo Shoots & Visual Content: Contribute to the planning and execution of professional photography to showcase our collections.
- Managing Outsourced Work: Where specialist expertise is required, oversee outsourced marketing projects and ensure quality results.
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About You
We’re looking for someone with:
- 3-5 years of experience in marketing (B2B experience essential).
- A natural ability to write clearly, engagingly, and accurately—this is essential.
- A strong commercial mindset - understanding what drives sales and engagement.
- A genuine interest in jewellery and an understanding of how to communicate effectively with business customers.
- A proactive, hands-on approach - you’ll need to be able to contribute to strategy development and execute it.
- Experience with social media management, content creation, and analytics.
- Strong ideas and creativity, with basic design and editing skills (Canva or similar) to create marketing assets.
- The ability to identify gaps in expertise and manage outsourced work or seek training where needed.
Please note: By applying for this role, you acknowledge that your CV and application details may be shared with a third-party recruitment consultant who is assisting us in the selection process. Your data will be handled in accordance with applicable data protection laws and our Privacy Policy https://www.cmejewellery.com/privacy-notice. If you have any concerns about how your data will be processed, please contact us at assist@cmejewellery.co.uk.
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