XCM
Content & Digital Marketing Manager
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Content & Digital Marketing Manager
Reports To: Director of Marketing & Strategic Projects Direct Reports: Marketing Executive Location: Attends meetings in Manchester, Leeds, and London
Role Purpose
The Content & Digital Marketing Manager will own Horizon’s content, digital presence, and thought leadership strategy. This role is responsible for translating XCM’s commercial strategy, product roadmap, client successes, and market insights into compelling content that drives:
- Brand awareness
- Inbound demand
- Sales engagement
- Market credibility
Working closely with the Director of Marketing & Strategic Projects, Sales, Client Development, and Product teams, the Content & Digital Marketing Manager will:
- Lead the planning, creation, and optimisation of content across web, social, email, webinars, events, sales enablement, and digital channels.
- Day-to-day line-manage the Marketing Executive.
- Own Horizon’s external narrative and digital presence.
- Position Horizon as the leading AI-ready Customer Data & Intelligence Platform.
This is a highly visible role with significant opportunity to shape the voice, positioning, and market perception of a rapidly growing technology business.
Key Responsibilities
Content Strategy & Editorial Leadership
- Own Horizon’s content strategy and editorial roadmap.
- Build and manage quarterly content plans aligned to commercial priorities.
- Develop content themes around:
- AI
- Customer intelligence
- Analytics
- Personalisation
- Data activation
- Industry trends
- Maintain a structured content architecture supporting awareness, consideration, and conversion.
- Identify opportunities for increased thought leadership and market visibility.
- Translate complex ideas into engaging content in collaboration with leadership.
Thought Leadership & Industry Content
Own creation and management of:
- Horizon Intelligence Brief
- Industry insight reports
- Whitepapers
- Research pieces
- Executive articles
- LinkedIn newsletters
- Trend reports
- Opinion pieces
- Event content
- Thought leadership campaigns
- Support senior leaders in developing personal brands and market visibility.
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Website & Digital Experience Ownership
- Lead Horizon and XCM website strategy.
- Manage website structure, navigation, and user journeys.
- Own website optimisation projects.
- Manage WordPress and digital publishing processes.
- Continuously improve conversion performance.
- Develop landing pages for campaigns, events, and product launches.
- Collaborate with developers and external agencies for enhancements.
- Partner with the Director of Marketing & Strategic Projects on SEO and PPC.
Product Marketing & Launch Support
- Partner with Product and Client Development teams to:
- Create product positioning and messaging.
- Develop product launch plans.
- Produce product guides and datasheets.
- Maintain product pages and documentation.
- Translate roadmap developments into customer-facing content.
- Support launches of new Horizon capabilities and AI services.
Sales Enablement Content
- Develop and maintain:
- Sales presentations
- One-page overviews
- Sector credentials
- Product sheets
- Battlecards
- Case studies
- ROI content
- Customer success stories
- Ensure sales teams have resident, compelling materials.
Webinar, Video & Multimedia Content
- Lead content creation for:
- Webinar programmes
- Product demonstrations
- Customer interviews
- Event content
- Video explainers
- Social clips
- Executive interviews
- Work with internal and external resources for maximised content re-use.
Social & Audience Development
- Partner with the Marketing Executive to:
- Create social content plans.
- Develop executive thought leadership programmes.
- Grow audience engagement.
- Increase Horizon’s visibility in sectors like retail, sport, hospitality, and gaming.
- Repurpose long-form content into social assets.
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Performance & Insight
- Track and report on:
- Website traffic
- Organic growth
- Content engagement
- Lead generation contribution
- Conversion rates
- Webinar performance
- Campaign content performance
- Use insights to continuously optimise output.
Key Measures of Success
Content
✓ Consistent delivery of high-quality content aligned to business priorities. ✓ Successful growth of inbound marketing content. ✓ Increased production of thought leadership and customer success content.
Website
✓ Improved website engagement and conversion performance. ✓ Increased organic traffic and lead generation.
Commercial
✓ Strong sales adoption of enablement materials. ✓ Positive contribution to pipeline generation. ✓ Growing visibility in target markets.
Brand
✓ Expanded Horizon’s industry profile. ✓ Enhanced executive presence across digital channels. ✓ Consistent and differentiated market messaging.
Experience & Skills
Essential
- 4–7+ years’ experience in content marketing, digital marketing, or product marketing.
- Hands-on experience within B2B technology, SaaS, software, or data businesses.
- Exceptional copywriting and storytelling skills.
- Strong grasp of content strategy and architecture.
- Experience managing WordPress websites.
- Experience creating lead-generation and sales-enablement content.
- Understanding of AI tools to streamline content workflows.
- Proven project and stakeholder management abilities.
- Highly disciplined, self-motivated, and capable of prioritising independently.
- Sharp eye for detail with documented creative flair.
Desirable
- Product marketing experience.
- Webinar production experience.
- Video editing experience.
- Knowledge of SEO and PPC maintenance.
- Familiarity with CDP, CRM, AI, analytics, or marketing technology.
- Experience in supporting sales at a growth-stage tech business.
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