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Content Marketer
Content Marketing Manager at Primer
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue—all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world’s best companies rely on.
Watch our showcase Read up on our $100M Series C Learn more about our culture
🔍 What You’ll Be Doing
Collaborate closely with the Content Marketing Lead to:
- Co-own the content calendar, ensuring the right content is published on time and to a consistently high standard.
- Research, write, and publish across formats, including blogs, guides, case studies, newsletters, social content, and campaign assets.
- Find compelling angles that simplify complex topics and make them engaging.
Demand Generation & distribution
- Develop go-to-market plans for Primer’s content, working with Demand Generation to:
- Launch, distribute, repurpose, and promote across LinkedIn, email, social media, and other channels.
- Grow engaged audiences and drive commercial impact.
- Leverage performance data, audience insights, and experimentation to iterate on content, distribution strategies, and success metrics.
AI and automation
- Continuously improve content quality, speed, and scale using AI tools and automation.
👀 What We’d Love to See in You
Essential
- 5+ years’ experience in content marketing, ideally in a fast-paced, high-growth B2B or B2C technology company.
- Strong editorial judgement—ability to simplify complex subjects in an engaging way.
- Execution-focused; comfortable taking an idea from brief to publication with minimal supervision.
- Understanding of how content builds audiences, generates demand, and drives revenue growth.
- Ability to use performance analytics, audience insights, and experimentation to optimise strategies.
- Curious about AI and eager to adopt new tools to enhance content creation, distribution, and performance.
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Nice-to-Have
- Experience in fintech, payments, or technical B2B categories.
- Effective working with video and audio content.
🚫 things You May Not Like Here
- If you prefer detailed briefs and close direction, this isn’t the role for you. We expect autonomy, decision-making, and ownership of projects.
- If you prefer narrowly defined roles, this position offers broad ownership across all aspects of content and growth.
- If you expect a predictable routine, this role involves rapid shifts in priority and variety of projects.
- If you’re uncomfortable with constructive feedback, we challenge ideas to drive continuous improvement.
✅ Typical Interview Process
- Initial call with a Talent Partner.
- Direct interview with the Hiring Manager.
- Challenge Stage (customised for this role).
- Values-alignment interview.
What’s the Culture Like at Primer?
Mindset
We foster a mission-driven culture, where success is measured by:
- Quality and meaningful impact.
- A team that is smart, reflective, and collective.
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Remote Work
- 100% remote-first—we’ve been fully remote since day one.
- Reliance on high-quality remote working practices and in-person time like:
- Workations (collaborative in-person sessions).
- Annual company retreats.
- Co-working space access in major cities.
Growth & Support
While the work is challenging (high-growth company, innovative products), we’re intentionally designed to empower teams and individuals:
- Structured onboarding.
- Collaborative, supportive environment.
- Clear understanding that success isn’t left alone—it’s shared.
Benefits at Primer
🌍 Fully remote, globally distributed 💰 Competitive share options 🌴 Uncapped holiday (minimum 25 days/year) 🗣️ Co-working space access worldwide 📅 Workations & annual company retreat 💻 Top-tier equipment for your role 🏠 £500 towards your home office setup 📚 Generous learning budget 🏥 Private Medical Insurance 📈 Additional perks location-specific
Inclusivity Note
If you’re excited about this role but your experience doesn’t align perfectly with our requirements, we strongly encourage you to apply. We’re committed to diversity, inclusion, and authenticity.
Primer is also committed to equal treatment of all current and prospective employees and has a zero-tolerance approach to discrimination in any form:
- Age, disability
- Sex & sexual orientation
- Pregnancy/maternity
- Race/ethnicity
- Religion/belief
- Gender identity
- Marriage/civil partnership
- Any other characteristic or belief
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