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Content Marketer – Organic Content Strategy Lead
About OakNorth
At OakNorth, we empower ambitious businesses and communities by driving economic growth through financial innovation. Since 2015, we’ve lent over £21 billion across the UK and US, helped create 58,000 new homes, supported 36,000+ new jobs, and assisted hundreds of thousands of savers.
We’re seeking a Content Marketer to shape OakNorth’s organic content strategy across Lending, Business Banking, and Personal Savings. This is a growth-focused role, ideal for someone who blends editorial expertise with a commercial outlook, creating valuable, search-driven content that attracts, educates, and converts customers over time.
The Role
You’ll develop and execute an organic content strategy to deliver measurable growth—including evergreen assets, thought leadership, and conversion-focused guides. Collaborating with Product Marketing, Growth, Product, and Commercial teams, you’ll turn complex financial topics into clear, compelling narratives that drive customer interest and demand.
Key responsibilities include:
Core Responsibilities
- Lead OakNorth’s organic content strategy across:
- Lending
- Business Banking
- Personal Savings
- Create high-impact content, including:
- Articles, blogs, guides, and explainers
- Reports, lead magnets, and flagship pieces
- Thought leadership content
- Simplify financial complexities—making industry jargon accessible and compelling
- Leverage SEO, AI, and data to:
- Identify high-opportunity topics
- Optimise existing content
- Conduct structured experiments to improve performance
- Curate & upskill content writers & experts to ensure accuracy, consistency, and brand alignment
- Plan and refine editorial calendars, aligning with commercial goals and customer needs
- Maintain OakNorth’s distinct tone of voice across all content
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What Success Looks Like
✅ More customers discovering OakNorth through engaging, high-quality content ✅ Clearer customer understanding of OakNorth’s value and offerings ✅ High engagement driven by readership, downloads, and return visits ✅ ** strengthened authority** in lending, business banking, and savings ✅ Consistent content pipeline supporting growth and credibility ✅ Strong cross-team collaboration to align content with wider business objectives
Requirements & Experience
Must-Haves
- Proven track record as content writer, journalist, or editorial lead
- Expertise in writing, editing, and storytelling for diverse audiences
- Experience crafting long-form content (e.g., articles, reports, thought leadership)
- Ability to simplify complex financial topics while maintaining clarity and accuracy
- Critical thinking, attention to detail, and structured approach
- Comfort managing multi-faceted content efforts across different products/themes
- Confidence interviewing stakeholders and subject matter experts
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Ideal (but not essential)
- Experience in fintech, financial services, or B2B sectors
Key Benefits
Work-Life Balance
- 25 days paid leave + bank holidays
- Enhanced family leave allowances
Your Workspace
- Premium hardware: Choose a high-performance laptop (macOS or Ubuntu)
Perks & Culture
- Team socials (informal meals, company-wide events)
- In-house barista bar for daily coffee access
- Commuter support:
- Cycle-to-work schemes
- Electric vehicle incentives
OakNorth offers growing opportunities in a fast-paced, mission-driven financial institution. If you’re eager to shape content that delivers commercial impact, we’d love to hear from you.
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