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Content Marketer
Head of Content Marketing
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue — all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we’re building the payments layer the world’s best companies rely on.
🔍 Watch our showcase 🔗 Read up on our $100M Series C 🔗 Learn more about our culture
About the Role
🔍 What will you be doing?
- Co-own the content calendar with the Content Marketing Lead, managing its delivery to ensure the right work is published on time and to a consistently high standard.
- Research, write, and publish content across formats, including blogs, guides, case studies, newsletters, social content, and campaign assets. Align with our mission to simplify complex topics in a genuinely engaging way.
- Develop go-to-market (GTM) plans for Primer’s content, collaborating with Demand Generation to:
- Launch
- Distribute
- Repurpose
- Promote content across LinkedIn, email, social, and other channels
- Foster grown engaged audiences and drive commercial impact
- Use performance data, audience insights, and experimentation to optimise content creation, distribution strategies, and success metrics.
- Improve processes by leveraging AI and automation to enhance quality, speed, and scale of outputs.
Key Responsibilities
Strategic Leadership
- Core part of the team defining content strategy and alignment with GTM priorities.
- Blending editorial expertise with demand generation to maximise impact.
- Ensuring content supports Primer’s growth and revenue goals.
Content Execution
- Develop high-performing content over diverse formats, with tactical execution:
- Developer-focused topics tailored to Primer’s infrastructure.
- Client success stories and case studies.
- Social media assets with strong organic and paid performance.
- Educational guides that drive measurable engagement.
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Audience & Performance-Driven
- Conduct audience research and leverage data to make decisions.
- Continuously A/B test distribution strategies.
- Use insights to refine both content production and communication channels.
Innovation & Tooling
- Explore ways AI and automation can accelerate content quality, speed, or scalability.
- Collaborate closely with designers, developers, and GTM to enable seamless content deployment.
What We’d Love to See
Core Requirements
- 5+ years of experience in content marketing, preferably in a fast-paced, high-growth B2B or B2tech company.
- Strong editorial judgement, combined with the ability to simplify and explain complex payments/tech topics in an engaging way.
- Hands-on and execution-focused — capable of taking ideas from brief to publication with minimal supervision.
- Understanding of how content builds audiences, generates demand, and ultimately drives business growth.
- Ability to:
- Monitor and analyse content performance data across platforms.
- Use audience insights to refine storytelling approaches.
- Test different campaign tactics.
- Demonstrated curiosity about AI-driven content tools and keen interest in advancing how content is created and scaled.
- Comfort working in a small, high-performing team with broad ownership and determination to execute.
Nice-to-Haves
- Experience in fintech, payments, or tech B2B sectors.
- Background in editing or producing video/audio content.
What to Expect Here
“Dealbreakers”
- If you:
- Prefer highly detailed briefs — this role demands independence and ownership.
- Avoid broad ownership — here, tasks span content, audience growth, distribution, and strategy.
- Expect routine to feel repetitive — priorities shift quickly; juggling multiple formats and priorities is normal.
- Struggle with constructive feedback — we prioritise quality and continuously refine work.
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Interview Process
- Intro call with a Talent Partner
- Interview with Hiring Manager
- Challenge Stage – In-context for the role
- Values-Aligned Final Interview
Our Culture at Primer
At Primer, we’re building a culture that fosters exceptional work, where people can be proud of their impact. It's a team of mission-driven, smartly collaborative people.
- Remote-first company, backed by remote-first practices since day one.
- Access to co-working spaces globally.
- Regular in-person events such as:
- Workations
- Annual Company Retreat
- Emphasis on benign challenges over struggles. We match hard work with strong support—offering rigorous mentorship and a collaborative environment.
Why Join Us?
Benefits
✅ 100% remote & globally distributed since inception. ✅ Competitive share options. ✅ Uncapped holiday (minimum of 25 paid days). ✅ Free access to co-working spaces in major cities. ✅ Workations & annual Company Retreat. ✅ Premium hardware supplied for role-specific needs. ✅ £500 home office allowance. ✅ Generous learning budget for upskilling. ✅ Private Medical Insurance. ✅ Tailored perks and benefits (location-dependent).
Our Commitment to Inclusion
“If you don’t match every bullet point but think it feels ‘your beat,’ we’d love to hear from you.”
We proudly commit to:
- Equal opportunity for all current and prospective employees.
- Treat discrimination with zero tolerance (Age, Disability, Sex, Sexual Orientation, Pregnancy, Race/Ethnicity, Religion, Gender Identity, Marital Status, or Background).
We don’t just say diversity — we build it.
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Jessica, London
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