The University of Sheffield
Content Marketing Executive
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The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.
We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.
Overview
This Content Marketing Executive role supports delivery of audience-first written content that is tailored for channels such as email, advertising, social media and print.
The role is part of our Marketing team and will be responsible for creating and proof-reading copy for a variety of audiences including prospective students, academics and external stakeholders. The role requires a highly motivated creative writer who can write engaging and effective content and bring forward ideas to develop existing communications to better meet the needs of the audience.
The role plays a key part in understanding and implementing the University’s tone of voice and the role-holder will also be confident in planning and delivering prospective student email campaigns. In return, they’ll work collaboratively with some of the most inspiring students and academics to enhance the University’s global reputation.
Main Duties And Responsibilities
- Write inspiring and informative copy for email, web, social and print which aligns with the information needs of audiences at various points in their journey.
- Continually work with and implement our tone of voice which reflects the personality and values of the University.
- Interpret content/information needs from different areas of the university and collaborate with peers to develop content which best resonates with audiences.
- Apply effective project management skills to ensure successful timely delivery of multiple requests for creative copy.
- Act as proof-reader and “extra pair of eyes” across the department.
- Populate templates with agreed messaging, working closely with Recruitment Development and Marketing teams to align with planned marketing activity and the technical requirements of our CRM systems.
- Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID.
- Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.
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Person Specification
Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.
Criteria
| Essential Or Desirable | Description | Stage(s) assessed at |
|---|---|---|
| Essential | Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience | Application |
| Essential | Experience in writing excellent content for a wide range of assets and platforms including digital, social, email and print. | Application / Interview |
| Essential | Experience of adapting content to different audiences. | Application / Interview / Task |
| Essential | A creative and design-led approach, alongside excellent copy-writing skills. | Application / Interview / Task |
| Essential | Effective project management skills with the ability to manage a myriad of projects and prioritise accordingly. | Application / Interview |
| Essential | Excellent interpersonal and collaboration skills, with the ability to communicate confidently verbally and in written format. | Application / Interview |
| Desirable | Experience of working with Customer Relationship Management (CRM) systems. | Application / Interview |
| Desirable | Understanding of the relevant audiences and demographic. | Application / Interview |
| Essential | Excellent proof-reading skills and experience of proofreading tools. | Application / Interview |
| Essential | Excellent IT skills etc including Microsoft and google packages | Application |
Further Information
- Grade: 5
- Salary: £27,319 - £31,236 per annum with the potential to progress to £33,951 per annum through sustained exceptional contribution.
- Work arrangement: Full-time, Hybrid
- Duration: Open Ended
- Line manager: Content Marketing Manager
- Direct reports: N/A
- Right to work in the UK: This role does not meet the criteria for Skilled Worker sponsorship under the UK Visa & Immigration points-based system. Information on alternative visa options is available on www.gov.uk.
Our website
For informal enquiries about this job contact Alice Grundy, Content Marketing Manager: on alice.grundy@sheffield.ac.uk
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Next steps in the recruitment process
It is anticipated that the selection process will take place on the week commencing 17 August 2026. This will consist of an interview and related task. We plan to let candidates know if they have progressed to the selection stage on the week commencing 10 August 2026. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact Kath Dawson on k.s.dawson@sheffield.ac.uk
Our vision and strategic plan
We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).
What We Offer
- A minimum of 38 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
- Flexible working opportunities, including hybrid working for some roles.
- Generous pension scheme.
- A wide range of discounts and rewards on shopping, eating out and travel.
- A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
- Recognition Awards to reward staff who go above and beyond in their role.
- A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework.
- A range of generous family-friendly policies
- paid time off for parenting and caring emergencies
- access to menopause support in the workplace
- paid time off and support for fertility treatment
- and more
More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).
We are a Disability Confident Leader (opens in a new window). If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.
We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision (www.sheffield.ac.uk/vision) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.
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