Hays
Content Marketing Executive - HealthTech
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Content Marketing Executive - HealthTech
Content Marketing Executive - HealthTech
Location: Remote (UK-based) Salary: Depending on experience Experience: Graduate with 2+ years or equivalent
About the Company
A pioneering health technology company revolutionising preventative healthcare with cutting-edge digital solutions. Their self-service health stations and integrated app deliver instant health assessments and personalised insights, empowering individuals to proactively manage their health. The technology is deployed nationwide, with health stations in healthcare facilities, corporate workplaces, and community hubs.
With multiple rounds of funding and consistent year-on-year growth, this company is scaling rapidly while staying true to its mission of improving health outcomes through accessible technology. If you are passionate about healthcare, want to contribute to improving health inequalities across the UK and are looking for a purpose-driven environment, please apply now!
Recent Milestones
- Over 5 million Health Checks completed globally
- Mobile app highly rated on app stores
- Accelerated revenue growth: doubled revenue 3 consecutive years
- Large-scale workplace programme with the Department of Health & Social Care
- Strong sales technology stack and pipeline of platform improvements
The Opportunity
This HealthTech company is seeking a Content Marketing Executive to own the creation and distribution of high-impact B2B content that demonstrates the real-world value of preventative health technology. This is a critical hire at an exciting moment in the company's growth, with immediate scope to shape the content strategy and produce substantive work from day one.
You will write long-form content including white papers and health economics narratives, develop compelling case studies from the customer base, and create sales enablement materials that directly support pipeline generation. This role requires someone who can hit the ground running and work at pace without compromising on quality.
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Key Responsibilities
Content Creation
- Research and write white papers and in-depth reports that translate health data into compelling narratives
- Write engaging case studies that showcase customer success and drive lead generation
- Develop content for LinkedIn, website, sales materials, and marketing campaigns
- Create ebooks, one-pagers, and other marketing collateral
- Ensure all content is accurate, compelling, and on-brand
Customer Engagement
- Build relationships with customers to identify and capture success stories
- Conduct interviews with stakeholders to extract compelling narratives
- Identify impactful data points and testimonials that demonstrate value
- Maintain regular contact with key accounts to generate ongoing content
Content Distribution
- Work with the marketing team to maximise reach and engagement across channels
- Support the sales team with relevant content for their pipelines
- Track content performance and engagement metrics
Meeting Targets
- Deliver against agreed content targets and KPIs
- Work to quick turnaround times while maintaining quality
- Manage multiple content projects simultaneously
Ideal Candidate Profile
Essential Requirements
- Strong academic background (degree level or equivalent)
- B2B content marketing experience, specifically long-form copywriting and whitepaper production
- Healthcare, HealthTech, MedTech, Life Science, Pharma or Biotech sector knowledge/experience
- Proven ability to translate complex data and insights into clear, meaningful narratives
- Experience with case study creation and sales enablement content
- Ability to build relationships and extract stories from customers
- 2+ years' experience in a content creation or marketing role
- Excellent written communication skills with exceptional attention to detail
- High energy with a sense of urgency: comfortable with quick turnarounds
- Self-motivated and able to work independently in a remote environment
- Organised with strong project management skills
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Preferred Experience
- Experience with design tools such as Canva or Adobe Creative Suite
- Understanding of LinkedIn and social media marketing
Personal Attributes
- Natural storyteller who can make complex topics accessible
- Personable communicator who puts customers at ease
- Detail-oriented with commitment to quality
- Adaptable and comfortable in a fast-paced scale-up environment
- Passionate about health and making a positive impact
Package & Benefits
- Salary depending on experience
- Remote-first working with flexibility
- 25 days holiday
- Professional development opportunities
- Be part of a rapidly scaling company with ambitious growth plans
Why Join?
- Impact: Your content directly demonstrates how preventative health technology is changing lives
- Growth: Join during an exciting scaling phase: the company has doubled revenue 3 years running
- Variety: Work across multiple content types and engage with diverse customers
- Culture: Collaborative, purpose-driven team dedicated to making healthcare more accessible
- Development: Build your portfolio and skills in a high-growth environment
If you are a talented writer with proven B2B content experience and a passion for storytelling that generates leads, then please apply now or contact Ridda Michail at Hays.
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