Hobbycraft
Content Marketing Executive - The Hub / Marketing
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Role title: Content Marketing Executive
Location: Bournemouth
Reference: HOB1221359
Salary: £27,000 per year
Contract: Permanent – Full time
About The Role
As a Content Marketing Executive, you’ll play a key role in bringing campaigns and creative ideas to life through engaging content across multiple channels. Working closely with the Creative Lead, you’ll support the planning and delivery of photo and video shoots from concept through to execution, ensuring all content aligns with our brand vision. You’ll collaborate with internal teams and external creatives to develop compelling content, while confidently managing shoot logistics, sample coordination and production administration. This hands-on role blends creativity with organisation, requiring strong attention to detail and the ability to deliver high quality content across multiple projects and deadlines.
This is a fantastic opportunity for a highly organised and creatively driven individual looking to develop their career within a fast paced and inspiring retail environment. We’re looking for someone with a genuine passion for creativity, alongside a strong eye for content and visual storytelling. The ideal candidate will be proactive, detail-focused and confident managing multiple projects, balancing creative thinking with organisation across shoots and content production. With a flexible, can-do approach, they’ll thrive in a collaborative environment, taking initiative to support the delivery of high quality brand content.
Key Responsibilities
- Support the Creative Lead in producing original, engaging content aligned with the marketing calendar, seasonal campaigns, and trends in crafts and hobbies
- Organise all preparations for content shoots, including ordering & logging samples, arranging makes & models, and managing shoot logistics
- Handle all administration related to content production
- Collaborate with a network of freelance creatives, photographers, and agencies as well as internal teams to develop inspiring content
- Manage seasonal product packaging process from start to end (including arranging samples, briefing makes, creating shot lists & leading shoot days)
- Pitch and brief out content for the ‘Ideas’ section of our website, relating makes to cultural events, new product launches, SEO demand and current crafting trends
- Attend and support on all location shoots, and studio sessions as required to support content creation and gather assets
- Acquire key product launch/range review information from trade team and communicate to the wider marketing team
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Key Skills
- Creative eye
- Highly organised with the ability to manage multiple priorities and deadlines
- Strong attention to detail
- Proactive and able to take initiative
- Effective communication skills
- Understands brand guidelines & consistency across content
- Team player with a flexible, hands-on attitude
- Interest in crafts, hobbies, or making
Requirements
- Experience in building creative briefs
- Confident user of Microsoft Office, particularly Excel
- Excellent written English and proofreading skills
- Previous experience working within a photo/video shoot scenario
- Full UK driving licence and access to a car
We will give you
- Competitive salary
- Up to 40% discount at Hobbycraft and Haskins stores
- Free on-site parking
- 33 days holiday inclusive of Bank Holidays, plus your birthday off!
- Company pension contribution
- Colleague Wellness Programme
- A creative working environment
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
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At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
About Us
We’re here to help you create
Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We're here to support everyone on their crafting journey, from parents looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?
What's Needed
- Customer service
- Creative
- Knowledgeable
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