Mailosaur
Content Marketing Manager
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Mailosaur
Mailosaur helps product, QA, and marketing teams ensure every email and SMS their customers receive actually works — from the login code to the order confirmation to how the campaign renders. Brands like Domino's and Charlotte Tilbury test their customer experience with us every day.
We're hiring a Content Creation Marketing Manager to own how we tell that story. You'll use customer insight, interviews, and hard data to create content across web, blog, video, and social — and you'll know what makes a reader stop, engage, and act.
The Role
Content Creation and Optimisation
- Write, edit, and oversee the production of various content types, including web pages, blog articles, case studies, video scripts, and social media posts.
- Ensure content is discoverable and optimised for both search engines (SEO) and AI answer engines (GEO/AEO) — structured to be surfaced, cited, and recommended by tools like ChatGPT, Perplexity, and Google's AI Overviews, not just ranked on Google.
- Monitor content performance and make data-driven adjustments to improve engagement and, ultimately, the leads your content generates for sales.
- Proactively spot opportunities and generate your own content ideas — form a hypothesis ("I wonder if…"), research it, and decide whether it's worth producing.
- Maintain a consistent tone, voice, and style across all content, and ensure others adhere to these standards by providing guidance and enforcing brand guidelines.
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Customer Research
- Analyse customer reviews and feedback to gain an understanding.
- Conduct customer research interviews to gain better insights on why people use our platform.
Continual Learning & Personal Growth
- Actively seek out best practices and new approaches to content marketing.
- Bring new ideas and techniques to continually improve performance.
Workload Management
- Develop and maintain a content calendar to ensure consistent publishing across platforms.
- Collaborate with our cross-functional team to produce high-quality content.
- Proactively manage content creation, editing, and approval processes.
About You
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Journalism, or related field, or alternative experience.
- Proven experience as a Content Creator, Content Marketing Executive, Content Manager, or similar role.
- Exceptional writing, editing, and storytelling skills.
- Analytical mindset with experience using tools like Google Analytics, SEMrush, or similar platforms.
- Strong understanding of SEO and GEO (AI answer-engine optimisation) principles, and of content marketing best practices.
- Excellent project management and organisational skills.
- Experience in B2B industry.
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Key Competencies
- Tenacity and a drive for success, with ability to manage own workload effectively.
- Strong research and analytical skills.
- Clear ability to research, and preferably interview, customers to understand their needs and interests.
- Curiosity and initiative — you ask "I wonder if…", then go and research, test, and decide for yourself, rather than waiting to be briefed. You think for yourself.
- Ability to work collaboratively across a cross-functional team.
- Ability to thrive in a small business (i.e., able to own and manage success in a fast-paced environment).
- Attention to detail and commitment to quality.
Benefits
- Casual dress
- Company pension
- Discounted or free food
- Gym membership
- Private medical insurance
Ability to Commute (Hybrid - 3 days in office)
- Basingstoke, Hampshire
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