York St. John University
Content Officer (Conversion)
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Full time permanent
Location: York
Salary: £31,236 to £33,951 per annum
Introduction to YSJ
Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a higher education provider. Through our excellent education and research, we will be a catalyst for change that creates a fair future.
Our success is founded on the quality of academic teaching and research, our thriving campus environments, our professional and pastoral support, and our values of an inclusive, innovative and ambitious community with a strong sense of belonging.
The Team
Here at York St John University, we are committed to equal access to higher education and contributing our talents to creating both a fairer world and a more prosperous region. The Content Officer is key to our Conversion Team in the wider Marketing Department and is at the forefront of our efforts to recruit students who share these core values.
The Marketing Department is part of the wider Marketing, Student Recruitment and Admissions Directorate. The successful candidate will collaborate on the planning, delivery and reporting of our conversion activity with colleagues across the wider Marketing Team, Directorate and the University.
The role
Converting students from initial enquiry to enrolling on their course is an essential area of the student recruitment marketing campaign.
Our ideal candidate will be able to work across a variety of marketing channels and be able to adapt tone of voice accordingly.
The post holder will focus on our undergraduate enquirer and applicant conversion activity for our target audience of prospective undergraduate students. This includes promotion of the York St John student experience and supporting prospective students through the application process. In addition, they will be involved in delivering conversion activity aimed at postgraduate students. Promotion and the follow up of internal and external events such as Open Days and education fairs is also a key part of the role.
They will provide input to the planning, production and delivery of conversion activity primarily using email marketing. The role will also include creating web content and coordinating occasional print projects.
They will also be expected to use performance analytics to measure the success of our conversion content, identify lessons learned and in turn use the results to inform future conversion activity.
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The Content Officer will steer our team of Student Voice Ambassadors with confidence and in line with the student recruitment marketing campaign.
Required Skills And Experience
- Undergraduate degree or equivalent professional experience
- Professional marketing qualification or equivalent (e.g. CIM)
- Experience of writing copy to engage a variety of target markets
- Experience of auditing, editing and reviewing existing Content
- Experience of maintaining effective working relationships with internal and external stakeholders/suppliers
- Excellent communication and interpersonal skills
- Excellent attention to detail
- Strong ability to organise own workload, deal with competing priorities and to meet deadlines
Additional Information
For informal enquiries please contact Natasha Sinton at n.sinton@yorksj.ac.uk
It is anticipated that the selection process will involve a presentation, a test and panel interview. Further details will be provided to shortlisted candidates.
Unfortunately this role is not eligible for Skilled Worker Visa sponsorship however we welcome your application if you are able to evidence right to work in the UK via an alternative route.
We offer a range of family friendly and inclusive policies and facilities and welcome applications from individuals from underrepresented backgrounds. As part of our commitment to providing an inclusive working environment, consideration is given to all requests for job share or flexible working arrangements.
This vacancy is scheduled to close on the date indicated at the bottom of this advert, but we encourage you to please apply as early as possible as we may consider closing earlier if we receive a high level of applications. If the vacancy is closed earlier, all pending applicants will be notified and provided with 24 hours' notice to submit an application.
Application process support
We are keen to support you throughout the recruitment process. Before starting your application please refer to the attached candidate application form guidance below which provides advice about completing the application process.
If you require a reasonable adjustment in order to apply for this position please contact vacancies@yorksj.ac.uk. Within the application form there is an opportunity for you to request a reasonable adjustment at the interview stage of the process, however if you wish to discuss this in further detail at any point in the process please do not hesitate to contact us. The following resource may help you adapt the device you are using to apply to suit your needs My Computer My Way (abilitynet.org.uk)
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Please note that CVs are not accepted in place of the application form. Within the application process you will be asked to answer a selection of work-related questions. Our aim is to get to know you, and understand your individual skills and experience, and how you would apply these within the role. We are aware that AI can be helpful in shaping your responses, but we encourage you to share your answers in your own words.
Our Benefits Package
We offer a wide range of employee benefits including -
- Excellent annual leave entitlement, including five discretionary university closure days over the Christmas period
- Disability leave (applies to staff who have disclosed a disability and is also available to staff with disabled dependants)
- Pension scheme
- Health Cash Plan after six months service
- Employee Assistance Programme
- Paid leave for Armed Forces Reservists
- On-campus courses, one-to-one tutorials, and online resources to help you develop your digital skills and work with new software
- Relocation expenses package for certain roles
- Reimbursement of Skilled Worker Visa application fees and Visa loan scheme for additional costs (if applicable to the role)
Further Information About Life At YSJ
Our attached 'further information' document below provides further information about our culture, achievements and testimonials from our employees.
Read more about our culture, inclusive community, working arrangements and benefits for York St John employees
Read the latest news, views and stories from our staff and students.
Read more about our commitment to managing and reducing our environmental impact and to promoting sustainable development wherever we can.
Closing Date - Tuesday 04 August 2026 at midnight
Provisional Interview Date - Tuesday 25 August 2026
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