Inspired Thinking Group (ITG)
Content QA Lead (3-6 month contract)
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Position Overview
We are looking for a Content QA Lead to establish and run the content quality assurance framework for CMS-authored content across our client's websites. Building on strong hands-on QA skills, this role provides leadership, governance, and direction for how content is reviewed against client briefs, standards, templates, and quality checklists ahead of each launch and reveal.
You will define and maintain the content QA framework, lead a team of Content Quality Analysts, and work closely with content authors, markets, client stakeholders, and third-party partners to ensure only high-quality, error-free content is promoted to live environments.
Key Responsibilities:
- Establish and own the content quality assurance framework for CMS-authored content, including standards, templates, workflows, and approval gates across key projects and launches.
- Define, document, and continuously refine content QA checklists covering structure, copy accuracy, links, media, tagging, localisation, responsive behaviour, and accessibility requirements.
- Lead a team of Content Quality Analysts, ensuring reviews are prioritised effectively, delivered on time, and to a consistently high standard.
- Oversee end-to-end content reviews in the CMS, ensuring pages and components are validated against client briefs, brand guidelines, and defined quality standards before publication.
- Work closely with authors, market teams, and client stakeholders to plan QA cycles, clarify requirements, resolve issues, and uphold publishing standards across all releases.
- Coordinate and support end-to-end testing across key content and integration touchpoints, collaborating with QA, development, and integration teams where required.
- Own the process for identifying, logging, triaging, and tracking content defects, ensuring timely resolution, clear ownership, and strong communication of risks and impacts.
- Monitor recurring issues, test failures, and quality trends, driving root cause analysis and implementing improvements to templates, workflows, training materials, and guidelines.
- Act as the first point of escalation for content and platform-related queries relating to quality, providing clear guidance to internal teams and third-party partners.
- Produce and maintain tracking and reporting for content QA status, risks, issues, and progress, providing regular updates to project and programme stakeholders.
- Champion content quality best practice across the organisation, promoting accessibility, localisation, and responsive web standards and raising overall content quality over time.
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Requirements:
- Proven experience in content quality assurance for digital or CMS-driven websites, including ownership or leadership of QA processes, standards, or frameworks.
- Experience defining or managing content QA checklists, templates, and workflows, ideally in a multi-market or multi-brand environment.
- Strong attention to detail with the ability to quickly identify inconsistencies, errors, and defects in content structure, copy, links, media, and metadata.
- Solid understanding of content QA principles, accessibility best practice, localisation considerations, and responsive web content behaviour.
- Strong familiarity with CMS platforms and digital publishing workflows, including hands-on experience reviewing and approving content in the CMS.
- Demonstrated ability to lead small teams, manage workloads, and ensure delivery of high-quality work within agreed timelines.
- Excellent communication and stakeholder management skills, with confidence working with authors, market teams, clients, and third-party partners.
- Highly organised, proactive, and comfortable working independently as well as collaboratively across project and programme teams.
- Strong analytical skills with the ability to gather and interpret data, identify quality trends, and turn insights into process and training improvements.
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We Value Diversity
We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality. We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too. At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we're always stronger together. ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise, and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together, and Women In Tech Together.
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