Pretty Pragmatic
Content & SEO Strategist
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Content & SEO Strategist
£32,000 - £40,000 per annum
Role Overview
As a SEO & Content Strategist at Pretty Pragmatic, you’ll collaborate with the agency team to craft high-performing websites and digital content strategies. Your work will deliver outstanding results for clients—particularly those in hospitality—who recognise and value what we bring to the table.
Note: No recruitment agencies please.
Key Responsibilities
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SEO Strategy & Research
- Conduct keyword research and identify emerging opportunities for clients.
- Determine where content creation can drive relevant traffic and fill gaps.
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SEO Performance Reviews
- Utilise tools to assess SEO performance and pinpoint areas for improvement.
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Content Strategy
- Work with the team to develop engaging websites, blogs, and articles.
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SEO Guidance
- Provide consultancy on both technical and content optimisation for diverse client portfolios.
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CMS Management
- Ensure managed websites are SEO-optimised and collaborate with the Development team on technical updates.
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Reporting & Analysis
- Generate monthly reports analysing performance, with strategic recommendations for clients.
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Analytics & Tool Proficiency
- Work within GA4, SEMrush, Search Console and Google Tag Manager to uncover actionable insights.
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New Website Development
- Contribute to new builds by creating sitemaps, analysing existing sites, reviewing competitors, and wireframing.
- Work with design, tech, and customer journeys to deliver high-performing websites.
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User Experience (UX) Optimisation
- Audit and improve website UX across different customer paths, using tools like Microsoft Clarity or Hotjar.
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Conversion Rate Optimisation (CRO)
- Optimise websites for conversions, leveraging analytics and tools to support commercial success.
Requirements & Ideal Candidate
We’re seeking someone with at least a few years’ experience in agency or in-house SEO/digital marketing (this is not a copywriting role).
Essential Skills & Tools
- Proficiency in GA4, Google Search Console, and Google Tag Manager.
- Familiarity with SEO tools like SEMrush and UX analysis tools (e.g., Microsoft Clarity, Hotjar).
- Strong presentational and communication skills—ability to simplify complex insights for clients.
- A results-driven mindset with a focus on performance and continual improvement.
Key Traits
- Curious and inquisitive: Eager to explore what’s working, what can be improved, and the latest industry trends.
- Keen to learn: Willing to develop new skills as you grow in the role.
- Impact-focused: Driven by measurable outcomes and seeks to enhance work based on results.
- Detail-oriented: Strong attention to minutiae without losing clarity when explaining to clients.
- Fun and collaborative: Adds energy to the team while maintaining professionalism.
About Pretty Pragmatic
We’re a marketing agency blending creative flair with deep digital expertise. We help brands perform through charismatic content, outstanding websites, compelling campaigns, and strong search visibility. Our specialty? Working with hospitals, restaurants, pubs, hotels, and venues—primarily in hospitality, food, and drink—but we also work across other industries.
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Our Principles
We operate by four core beliefs:
- Basics, Then Brilliance: We master the fundamentals before pushing boundaries.
- Build Us Up: We foster teamwork, share skills, and support each other.
- Drive It Forward: Proactive in generating ideas, taking action, and keeping communication fluid.
- Pride Over Profit: We take pride in our work and the impact we deliver.
Perks & Benefits
- 25 holiday days (with an extra day per year up to 4 additional days).
- Annual holiday for your birthday.
- £500 training allowance per year to invest in skill development.
- Insightful masterclasses, sharing knowledge across teams.
- Wellness support: Healthy Habits allowance and Headspace subscription.
- Pension scheme.
- Annual "work from anywhere" week—choose your location for a week.
- Monthly "Players’ Player" awards.
- Thursday pastries from Harts (plus nutritious options).
- Coffee/tea, into breaks, and other PP perks.
Working with Us
Based in Bristol, we’re seeking a team member to spend at least three days a week at our studio in The Paintworks.
Interested? Email join@prettypragmatic.com with your CV for a chance to join our team. Let’s make great things happen!
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