Norton Blake
Content Strategist
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Senior Copywriter / Content Strategist (ATL Campaigns)
Location: London (Hybrid)
Contract: Initial 3 Months+
Circa £400-500 per day / Inside IR35
We're looking for an experienced Senior Copywriter / Content Strategist with a strong background in Above The Line (ATL) advertising to join a high-performing creative team delivering campaigns for globally recognised brands.
This role is ideal for someone who can combine big campaign thinking with exceptional writing skills, creating compelling creative across TV, OOH, print, radio and integrated digital channels.
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What you'll be doing
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- Creating compelling copy and campaign messaging across TV, OOH, print, radio, digital and integrated marketing campaigns.
- Developing creative concepts from initial brief through to final execution.
- Working closely with Creative Directors, Strategists, Designers and Client stakeholders to shape campaign direction.
- Writing campaign headlines, scripts, brand messaging, social content and supporting creative assets.
- Presenting creative ideas confidently to senior stakeholders and clients.
What we're looking for
- Significant experience as a Senior Copywriter, Creative Copywriter, Content Strategist or similar.
- Strong portfolio demonstrating Above The Line (ATL) campaign work.
- Experience producing work across TV, Out of Home (OOH), Print, Radio and Integrated Campaigns.
- Proven ability to develop campaign concepts and creative messaging from brief through delivery.
- Agency or consulting experience working with major consumer or enterprise brands.
- Excellent stakeholder management and presentation skills.
- Ability to balance creativity with commercial and strategic thinking.
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