Strava
Content Strategist (Contract)
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Content Strategist (Contract)
B2B Content Strategist Contractor - Strava for Business
Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than just tracking workouts—it’s where people make progress together, turning new habits into new personal bests. Strava supports every sport, every tracking method, and every athletic journey. It’s where your crew is, your goals inspire, and every effort counts.
Our mission is clear: to motivate people to live their best active lives. We believe movement has the power to connect and drive progress, fostering a community built on shared achievement.
The Strava for Business (SfB) team partners with the world’s leading brands and agencies to inspire active communities and connect avec athletes on a deeper level—offering an innovative alternative to traditional advertising through engagement, community, and meaning.
The Role
We’re seeking an experienced B2B Content Strategist (Contractor) to build and execute Strava for Business’s content programme from scratch. This is a project-based engagement with a clear commercial goal—helping brands and agencies understand why Strava is the best platform to reach and engage active people. The agreement will last 6 months.
This role is primarily based in the UK, with the ability to work remotely.
Key Responsibilities
You’ll own the B2B content programme end-to-end, covering strategy, planning, and execution:
- Develop a structured content framework covering the full buyer journey, from awareness to active consideration, ensuring seamless engagement and conversion.
- Identify gaps and innovate content formats that leverage Strava’s unique dataset, including:
- Trend reports (e.g., fitness industry insights)
- Audience insight pieces (audience profiles, behaviour patterns)
- Seasonal stories (e.g., new year’s resolutions, summer warmth/athlete trends)
- Industry narratives (emerging business opportunities, competitive shifts)
- Build and manage a high-impact content calendar across owned and distributed channels, such as:
- Organic social media
- Emails to brands and marketers
- Event partnerships
- PR campaigns
- Create compelling case studies featuring brand-side leaders, blended with clear ROI proof points to demonstrate value.
- Align content with the Strava for Business marketing team, ensuring it supports campaigns, events, and broader outreach initiatives.
- Collaborate with external communication and PR partners to optimise distribution and engagement.
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What You’ll Bring
This role requires a blend of content expertise, B2B strategy, and creative storytelling. You must have:
- Proven B2B content experience — ideally at a platform, media owner, or tech company, working closely with brands and agencies to craft integrated content for their needs.
- Deep understanding of digital platforms' mechanics — familiarity with audience engagement, product storytelling, and advertising opportunities.
- Data-driven storytelling — the ability to mine insights from datasets and distil narratives that resonate with decision-makers.
- Strong editorial reflex. You must make clear, calibrated decisions independently without excessive oversight or approval bottlenecks.
- Project management skills with external contributors (writers, designers, creators) while preserving the original vision and tone.
- Exceptional writing and editing skills, with defensible editorial convictions to produce content that is sharp, insightful, and hard to ignore.
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Why Join Strava?
Movement binds us together. At Strava, we’re building the world’s largest active community, helping people stay motivated and discover their best version.
- Our global team shines by making movement accessible, fun, and meaningful. We span technology, community growth, and innovation, united in shaping the future of active living.
- Impactful work: You’ll amplify real athlete journeys, inform strategic brand decisions, and create content that resonates with thousands.
- Clarity of purpose: No generic slogans—you’d be joining a community-driven company with tangible goals.
Beyond impact, we’re dedicated to a world-class, inclusive workplace. Sequoia Capital, TCV, Madrone Partners, and Jackson Square Ventures back our mission. As we grow to meet global athlete needs, we strive to reflect that diversity in our team—inviting fresh ideas, creative foresight, and unique experiences.
Fairness & Inclusion
Strava adheres to equal opportunity principles. We make employment-related decisions (hiring, evaluation, termination, promotions, training) without regard to:
- Race, religion, colour, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, or medical condition.
- Disability (reasonable accommodation provided for application, interviews, or job performance).
- Gender or identity/expression, pregnancy or pregnancy-related conditions, marital status, height or weight.
For accommodation requests related to disability, please contact us directly.
Mandatory California Consumer Protection Act applicant notice: Not applicable outside California.
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