Strava
Content Strategist (Contract)
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Content Strategist (Contract)
Head of B2B Content Strategist (Contract)
About the Role
Strava is the app for active people. With over 195 million athletes across 185 countries, Strava isn’t just about tracking workouts—it’s where people make progress together: from new habits to new personal bests. Whether it’s your sport or how you track it, Strava provides the tools to connect, crush goals, and make every effort count.
Our mission is straightforward: to motivate people to live their best active lives.
The Strava for Business team collaborates with the world’s leading brands and agencies to inspire active communities. Our sponsorship solutions offer a unique alternative to traditional advertising—combining motivation, community, and real-world impact.
We’re looking for an experienced B2B Content Strategist (Contract) to establish and execute a content programme tailored for Strava for Business. This 6-month project centres on:
Helping brands and agencies understand why Strava is the ideal platform to engage with and inspire active audiences.
The role combines contract work from the UK, with eligibility for remote execution.
Key Responsibilities
Ownership & Strategy
- Oversee the B2B content programme end-to-end — encompassing strategy, planning, and execution.
- Craft and implement a structured content plan that charts the buyer’s journey from awareness to active consideration.
Content Development & Formatting
- Identify content gaps and pioneer fresh formats using Strava’s unique data-driven position. Materiel should include:
- Trend reports
- Audience insights
- Seasonal stories
- Industry narratives
- Produce a high-impact content calendar across owned and distributed channels, including:
- Organic social content
- Email newsletters
- Events collaboration
- PR placements
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Strategic Partnership & Outputs
- Develop compelling case studies highlighting brand-side success and tangible ROI evidence.
- Work closely with the Strava for Business marketing team to ensure content complements campaigns, events, and outreach efforts.
- Furnish insights and strategies to align with the ambitions of communication partners/take direction on distribution.
Required Qualifications & Experience
- Proven expertise in B2B content strategy, ideally in environments like platforms, media owners, or tech companies interfacing with brands and agencies.
- An acute understanding of platforms and their internal mechanics — encompassing audience dynamics, product features, and advertising narratives.
- Skill in leveraging data creatively: translating datasets into compelling stories and narratives.
- Discretionary decision-making strength and editorial judgment to execute lower supervision.
- Exceptional management experience with external contributors including writers, designers, and content creators.
- Excellent writing skills and editorial rigor, coupled with a well-defined view of what constitutes meaningful B2B content.
Why Join Strava?
Strava is about movement — a shared mission that gathers our community, powering them towards their goals.
Our diverse and global team believes in making movement fun, meaningful, and accessible. Their passion extends across shaping technology platforms, fostering community growth, and driving innovation.
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When you join Strava, you’re not just enrolling in a company—you’re joining an active movement. Ready to channel your energy, ideas, and commitment? Let’s create something exceptional.
Strava’s Workplace Values
Our dedication matches that of our athletes: we craft software to amplify their best experiences.
That commitment is matched by an awe of fostering a workplace that:
Empowers employees to grow and flourish while strengthening Strava’s position as a leader among dynamic, inviting businesses.
We’re backed by esteemed investors like Sequoia Capital and allies like TCV, Madrone Partners, and Jackson Square Ventures. As we scale to support our flourishing global athlete community, we expand inclusively, valuing diversity in backgrounds, skillsets, and perspectives.
Commitment to Equity & Inclusion
Strava is an equal opportunity employer. Proficiency determination spans:
- Hiring & promotions
- Evaluation & training
- Termination
...with consistent regard to race, religion, color, sex, age, nationality, ancestry, sexual orientation, physical/personality handicap, disability, gender identity/expression, pregnancy status, marital status, height/weight.
We ensure equitable accommodations are provided to all applicants:
- For job application/screening facilitation.
- In job performance execution.
- For other worker-advantage benefits.
Contact us to discuss tailored accommodations.
Compensation & term range
£65K - £75K
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