Brave Bison
Content Strategy Consultant
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About Brave Bison
A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.
Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.
We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.
Our Mission
New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.
That’s why we make it our mission to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges.
Our Values
We’re a proudly diverse business comprised of deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:
- Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.
- Connected Clarity. We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.
- Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.
- Constant Impact. We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.
Brave Bison Performance
With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.
By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.
The Role
You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.
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Content Strategy
- Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.
- Clearly articulate the strategy to clients and team members, answering questions with confidence.
- Lead content ideation sessions and conduct campaign research as needed.
- Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.
Content Production
- Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.
- Optimise on-page content and create flawless copy requiring minimal QA.
- Adapt tone of voice and brand guidelines for diverse audiences and verticals.
- Apply content standards and style guidelines consistently.
On-Page Optimisation
- Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.
- Understand Google quality guidelines and take measures to avoid cannibalisation.
UX and Content Design
- Apply user experience principles to improve how content is structured, navigated, and consumed.
- Evaluate information architecture, content hierarchy, and page structure to improve discoverability and usability.
- Use prototyping tools (e.g. Figma) to create, test, and communicate content solutions.
- Ensure accessibility by writing in plain language and designing content for users with assistive technologies.
SEO Keyword Research
- Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.
- Refine and QA keyword research against a content strategy, using it to inform content creation and page structure.
Process and Collaboration
- Adapt briefing and QA processes to suit each client.
- Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.
- Develop and implement content design processes and standards.
Commercial and Client Work
- Apply commercial judgement to day-to-day work, helping maintain healthy margins by delivering efficiently.
- Track and articulate ROI, connecting content improvements to measurable business outcomes.
- Identify growth opportunities within existing accounts and contribute to pitch development.
Team Contribution
- Mentor junior team members through QA, actionable feedback, and knowledge sharing.
- Integrate AI tools into content workflows to improve efficiency and quality.
- Contribute to Brave Bison’s marketing activity and build external credibility in content strategy.
Essential
- Experience in content strategy, content design, or UX writing within an agency or in-house digital team.
- Strong grasp of SEO fundamentals and how they connect to content and user experience.
- Proficiency with analytics, SEO & AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude).
- Ability to work with complex data and translate it into clear strategic recommendations.
- Excellent communication skills, both written and in client-facing settings.
- A user-centred mindset and familiarity with accessibility best practices.
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Desirable
- Experience with Figma or similar prototyping tools.
- Familiarity with multilingual or multi-market content strategies.
- Understanding of information architecture and content modelling.
- Experience with contributing to new business and pitching.
What You’ll Get
Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.
But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.
Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:
- Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
- Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
- Income protection: We know it feels good to be covered, just in case.
- Calm Subscription: Now more than ever, it’s important to mind your mind!
- 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
- Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
- Birthdays off: One extra day to celebrate your big day
- Summer hours: Between June and Aug we finish at 15.00 every Friday.
- Online coaching and mental health support: Unlimited via OpenUp
- Remote Working: Work abroad for up to one month a year.
- Performance & Salary: Reviewed twice a year for everyone.
Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.
Location: Manchester (Hybrid) Department: Organic Performance Employment Type: Full-Time Minimum Experience: Experienced
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