Global 4
Conversion Marketing Manager
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Conversion Marketing Manager
Conversion Marketing Manager
Salary Up to £55k, depending on experience
Roles & Responsibilities Reports to Heard of Sales (Board)
Working Arrangement
- Hours: Monday to Friday, 08:30 – 17:30
- Location: Horsham, West Sussex (hybrid, four days per week in the office)
- Contract: Full-time, permanent
- Holiday: 25 days + Bank Holidays (increases to a maximum of 30 days based on service length)
About the Role
We are a UK broadband business. Our strategy revolves around a high volume of warm, high-intent leads — customers who already need our products.
Why your work matters here:
- Our data-driven approach means you won’t wait weeks for meaningful insights. Every test you launch on Monday can have tangible results by Friday.
- High-intent leads create frequency in learning. An idea formed yesterday can be live, measured, and proven or discarded within a week.
- You’ll own the entire lead-to-sale conversion funnel — from lead to signed-up customer.
- AI accelerates every step of conversion optimization. Variants, testing, analysis, and pattern detection are integrated into your workflow.
What We’re Looking For
A conversion marketing professional who:
- Thinks in hypotheses, not just trials.
- Tests ideas data-informed — design experiments, with clear logic.
- Connects to the data relentlessly:
- Tracks open rates, click-through rates, and conversion metrics at every stage.
- Unlocks patterns from thousands of conversions to iterate.
- Loves repetition as a cumulative effort — no singular win; thrives on compounding breakthroughs from iterative learning.
- Lives in AI (not merely wonders what it can achieve):
- Uses it intuitively to streamline tasks — drafting, stress-testing ideas, deriving insight from data.
- Gets better at mining value from AI, pushing tools further.
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Your Impact
You’ll monetize intent across:
- SMS
- End-to-end on-journey experience (printing pages, forms, steps that move customers toward contracts).
If the prospect of testing hundreds of leads nerves your focus toward smarter conversion — we should definitely talk.
Role Purpose
The conversion team’s principle goal: maximise conversions for high-intent, high-quality inbound leads.
Standards:
- Ship campaigns with AI-driven efficiency (creation, analysis).
- Increase conversions by identifying and eliminating friction across all journey channels.
- Work in an environment that prizes frequent, significant learning — no year-long campaigns.
Desired mindset:
- A hypothesis-driven auditor who tests relentlessly, adjusts dynamically, and drives learning forward.
Key Responsibilities
- Optimise every division of the conversion funnel:
- Lead-to-form-perusal-to-payment.
- Email, SMS, and WhatsApp automation across the journey.
- Design and launch tests:
- A/B and multivariate testing with critical logic.
- Apply AI tools to:
- Generate variants.
- Accelerate analysis across all funnels.
- Track and translate conversion performance metrics (daily, weekly, periodic).
- Track progress toward industry standards and benchmarks.
Governance & Compliance
- Maintain adherence with:
- ASA & CAP advertising standards
- Data privacy and consent rules
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Person Specification
Essential:
- Proven track record of structural testing that increases conversions.
- Hands-on operational experience in email marketing, SMS, and WhatsApp campaigns.
- Data-driven inquiry: hypothesis-led, hostile to lazy assumptions.
- Ease and confidence using AI for daily tasks (copywriting, testing, insights).
- Capability to interpret data → action to improving marketing performance.
- Self-starter, projects to fruition from planning to output.
Desirable:
- HubSpot integration or experience with similar CRM/email platforms.
- Exposure to high-volume lead environments (diminishes trial length).
- Experience in broadband/telecoms or regulated consumer sectors.
Why Join Us?
For ambitious marketers seeking:
- Strategic ownership beyond execution.
- No “elite titles” culture — intrinsic motivation and calibration over labels.
Before contusion: job satisfaction.
Perks
- 50% off broadband for new hires after completion of probation (~2 years = free).
- Holiday entertainments:
- 30 days (25 → 30) + bank holidays + birthday day-off.
- Business safety nets:
- Death-in-service provision.
- Pension via salary-sacrifice scheme.
- Discounts & recognition:
- Competitive £500 referral programs.
- £250 bright ideas scheme for new initiatives.
- Local products discounts.
- Wellbeing & culture:
- Buy-and-sell holiday scheme.
- Company-initiated choices: breakfast bar and Friday fridge.
- Group activities (summer party, Christmas party, sports day).
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